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Tuesday, 6 October 2009

Free Publicity

Did you know that one of the most cost effective ways of getting publicity is through the media ?

I can hear you. "Oh yeah great. Media editorial. Great. Thanks for that Batman...and just how do I accomplish that ... I don't have any relatives or good friends that JUST happen to be reporters as well"

Well... I'm going to tell you. You see, reporters are always under pressure to get their stories out in the next edition, or the edition after that, or the supplement coming up at the end of the month. It's the same for TV and radio; these guys are desperate for stories to fill their quota. Now where do you think they all get their stories from ? They get them from Press Releases, from the community, organisations, businesses, ANYWHERE they can lay their hands on them.

You simply have to come up with an idea that fills space on the page or a spot on the radio - an idea that's more interesting than anything else the reporters already have.

That's not too difficult because usually reporters have precious few ideas.

Reporters and editors have to come up with a whole basket load of ideas day in, day out. That might be fine for the first week or the first month in a new job. At that point, they're going to be scratching around for new ideas, and that's why the media love to see press releases issued by people like you.

For the media, these press releases are like a breath of fresh air. They're new ideas that come from people outside the usual circle of reporters, producers and editors. They're different from the stream of business reports and announcements issued by big corporations to impress shareholders, and they provide a new source of information that media outlets can use to entertain their readers.

You might think that the media would have no interest whatsoever in a press release sent from an accountant or a hairdresser, but you would be wrong. The media people are desperate for new sources of stories and new information.

Every story that they get from the public is one story less that they have to think up - and one more way to prevent their publication from getting stale, and in return for that help, they'll be more than willing to help you.

Effective PR can get you thousands of pounds worth of free advertising and promotion ... FOR FREE


www.hwmarketing.co.uk