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Friday, 29 July 2011

Ireland's Leading Marketing Expert Employs HW Marketing UK

HW Marketing UK are extremely proud to announce our association with 'How To Market' guru Jon McCulloch


Jon is one of the leading marketing experts in the UK and Ireland. He is the only European based Marketing expert to have cracked the US market and is highly in demand on both sides of the pond.


Jon has chosen us to help him with a special long term project that will see us producing websites and bespoke SEO. It's clear that Jon has realised the here at HW Marketing, we don't just 'Do' websites. We are a rare creature - a web design and development agency that understands marketing and websites 'work'. We don't just build a web presence, we build a member of staff that works as hard as you do.


How To Market is the first site we have produced for Jon. 



Jon McCulloch is very much in demand. As well as the regular clients he has in the US, Ireland and the UK, most of whom have been working with Jon for several years, he has his own projects and a waiting list of new clients.

Jon’s project fees start at £10,000 and are frequently much more. He is regarded as one of the leading marketers and copywriters in the US, UK and Ireland.

You can also hire Jon for a day's consulting at your office for £5997 plus hotel and travel... and there’s a full guarantee. In Jon’s own words;
      “....You'll love it... and want to do all the work yourself; You'll love it... and want me to do the work for you (in which case you'll get the day for free); You'll hate it... in which case I'll give you a full refund (less expenses if I've come to you... because I ain't paying to spend a day with you, to be sure).”

You can also get a full on line-by-line video-critique of your ad, sales letter, postcard or other marketing materials. This is probably the best value package Jon offers  at just £297 because while you might not get Jon "one on one", the time he'll spend and the detail he'll go into make this one of the most challenging things his does.


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.



Thursday, 28 July 2011

Yummy Treatz Speciality and Creative Cakes New Website


HW Marketing are pleased to announce the launch of their latest brochure site, ww.yummytreatzcakes.co.uk


Whatever the occasion let Yummy Treatz provide you with the delicious cake to go with it!!

They hand bake home made cupcakes, cake pops, all types of celebration cakes, including stunning wedding cakes, birthday cakes, christening cakes. All are exclusively  made to order so that you get exactly what you want.

Their cakes will not only look like an elaborate piece  of art but taste just as heavenly.  Your celebration starts when they deliver the cake with their exclusive 'Wow' factor !!!

So, whether you want 100 cupcakes for a celebration or a speciality cake for pure indulgence, call Ellie to discuss your dream cake!!

07725 126984 or 01202 574787
ellie@yummytreatzcakes.co.uk



HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Tuesday, 26 July 2011

Use The Odd man Out To Create Bigger Profits

One of the easiest ways to increase your bottom line exponentially, is to increase the value of every sale you make. Here is a secret tip to increasing the value of every sale, without increasing your prices.

Let's say you have two products to sell. Doesn't matter what they are, just that one is a lower value than the other.

Let's say you run a beauty spa. You might have two products like this;

1. Hand and Foot Massage:  £30
2. Hand and Foot Massage and Aromatherapy Massage :  £100

So you give your clients two choices, and your sales, research shows, says you'll get a fairly consistent split, let's say for example that you are getting a 50/50 split.

If you introduce ANOTHER third choice in the middle, and make it the same or very closely priced to your second item; research shows that something quite amazing happens.

1. Hand and Foot Massage:  £30
3. Aromatherapy Massage: £100
2. Hand and Foot Massage and Aromatherapy Massage :  £100

Now, no one ever buys the 'Odd Man Out' in the middle, and research shows that the introduction of this 'Odd Man Out' massively polarises the buying pattern in favour of the highest price product which previously was split down the middle with your lower priced product. The theory is that most buyers now focus on the choice between the second and third offerings and dismiss the first altogether. You have miraculously highlighted the VALUE of the higher priced product.

You may get a 30/70 split or even better in favour of the higher priced item.  Work out for yourself what that is going to do to your bottom line. 

With a little imagination, you can apply this to any business, product or service.


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.