HW Marketing UK - Creating Visibility, Sales and Success

My Latest Client

2011-11-30T13:30:00.001Z

We’ve just launched a new website for The White Swan Pub & Restaurant in Bosham , West Sussex.

We’re especially proud to have an association with The White Swan because while pubs are closing all over the UK, Nick and Tina Irish have re-opened what was one of the most popular watering holes in the area after quite a long struggle against a very small number of objectors.

True, The Swan does have a recent chequered history, but long before that; for 300 years; it was a landmark on the East-West Brighton to Portsmouth coast road, and until very recently a popular pub and eating place. I think it’s safe to say that the pub suffered it’s lowest point when it was not run properly and allowed to deteriorate, probably giving rise to the lowering of it’s reputation.

Nick and Tina have completely reversed the pub’s fortunes by successfully re-opening the pub and restaurant with a stylish, very warm and welcoming ambience.

The reason we were involved is that between the period of applying for the licence to the pub, right through purchase and complete refit, The Swan had in place a ‘community’ or ‘newsletter’ type website to keep the local community fully informed of progress and to allay fears of any objectors to the pub re-opening. Excellent PR at the time. You can see the original website here
http://TheWhiteSwanBosham.Food.officelive.com.

When the Swan re-opened, it was clear to Nick and Tina that the community website had done it’s bit; and now they needed a more commercial approach, so as a local company, they approached us.
We took a very short brief from Tina, and set to work. The result can be seen here www.thewhiteswanbosham.com

The website is what we call a ‘brochure site’ in that it’s not trying to ‘sell’ anything, but serves as a 24/7 brochure. A site like this doesn’t need us to design in any specific consumer psychology to get the customer to take action as a lot of our SME sites do.

Tina has full control over what goes on the website, and she is able to update the website herself quickly and easily 24/7 with our Content Management System, or by dropping us an e-mail. We will generally make any requested updates within 48 hours.

A site like this STILL needs to be found in Google because The Swan is situated in a tourist area, and therefore wants to be found by people planning to visit the area. The Search Engine Optimisation for the site reflects this.

All our sites are built and delivered with getting found on google uppermost in our minds, as well as delivering a visual experience that reflects the product and the target clientele.

Should you have a similar enterprise and want an affordable website design (the cost of this website was less than £600) yet also a quality solution to being found on the web, please contact us at 07767 304509. I don’t charge for chatting !

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing

Are you about to make your first BIG MISTAKE as a new business owner ?

2011-11-14T16:23:00.002Z

Well, you’ve done it! Congratulations! You’ve decided to set up a business, and whether it’s your first foray into the small business world or you’re a very experienced business person, you are probably smart enough to realise that your new business is going to need a website.

Now how would you know that? Because you are aware;

• Your competitors can already be found on the web.
• Your prospects will expect instant information.
• It shows you respect your prospect’s and customer’s need for information.
• That 80% of potential customers will look for you using search engines first and foremost.

Now, in order to get this website, you might be thinking along the lines of

“D’you know what, it’s easy to get a website, I know from the telly adverts I can build them for free, and I know someone who is quite techy about these things, and money is tight because I’m a start-up, I can’t really afford a website professional if I can get it for free”

This, is what could quite possibly, be your first BIG MISTAKE

That’s a BIG statement. Let me explain why I said it. First, here’s some stuff you might not know;

• 90% of Websites don’t WORK for the business.
• A website has up to 8 seconds to create the right image in a visitor’s mind. If it doesn’t, they leave, perhaps for ever.
• Websites don’t get found by search engines unless they’ve been optimised correctly.

Now I’m not going to pussy-foot around this subject. I have seen some websites that even the business owner believes are horrendous. That’s because either the business owner has built the site themselves or trusted it to a non-professional. Even with a smashing looking DIY website, it may not perform properly.

I get at least one call a week from small business owners who 6 months on realised they made the same mistake. They realised that the web site visitors they expected just weren’t happening or that the website really doesn’t look good to their market or people are looking at the site, but they don’t DO anything except, well, leave. Yes, even if the website looks good.

What those business owners had not realised, is that when they got a non-web, non-marketing person to do the job, THEY ONLY GOT 10% OF THE JOB DONE

I don’t want you to make the same mistake. Many people think that any sort of web presence or a web site will magically bring instant demand for goods and services, and all you have to do is build it and they will come. Well it WON’T bring instant demand and visitors WON’T just come. Not unless you get the other 90% right.

Even if you DO get visitors, having a website that doesn't engage your visitor immediately is just as bad as having a receptionist or a sales assistant chewing gum, scratching their backsides and ignoring your prospects when they walk in the door; or someone who answers the telephone in your business sounding disinterested and not able to answer the simplest of questions. A shoddy employee or an inadequate web 'presence' will BOTH drive YOUR business to your competitor. The difference is that an inadequate website will do it MUCH faster.

SO, THERE’S THE PROBLEM – WHAT’S THE SOLUTION ?

First, I run a web design company that knows about web marketing. When I design, write and build your site, I know how to get you found on Google. I know what people expect to be able to do when they reach your site. I know I only have 8 seconds to get their attention before they surf on, and I know how to design your site so that visitors stay a little longer and ‘do’ something; whether that's to pick up the phone and call you, or send you an e-mail, or even buy something from you. I even know how to make those customers ‘Customers For Life’. Think of the return on your affordable investment if THAT happens.

Secondly, the price I quote is the price you pay and all of my experience in online marketing will be channelled into making your site get found, and it will then WORK FOR YOU as hard as a good employee would work for you.

Third, I want to increase your visibility, your sales and your success. If I do, that makes you my customer for life too. Partners.

Lastly, I’m only going to ask an affordable £250 to £600 to build you a ‘proper’ website.

Call me. I don’t charge for chatting.

07767 304509 or 01243 573615

www.hwmarketing.co.uk

Responsive Websites - Websites Cross platform, Browser and Device

2011-11-11T12:02:00.002Z

Today, people are viewing websites in any number of different ways – on smartphones, tablets, netbooks, laptops, widescreen monitors and even game consoles.

The problem is that most websites are designed with 'Fixed Design' which is not ideal as people with different screen sizes or media devices are denied a good browsing experience, or worse, the site is not accessible to them at all.

So what’s the solution?

Responsive Design. Together with our partners, we can now provide adaptive layouts which respond to their environment, totally regardless of the device or browser being used.

So Responsive Design means complete device and browser compatibility

This new development will allow your website to react to the device on which it’s being displayed!

You see, responsive websites don't need to know what device you are using, because they adjust depending on the WIDTH of the browser. We know of one web design company that keeps and continually updates a database of over 20,000 mobile devices and uses it to tell their websites which device is being used so that it can adjust accordingly. This is not TRUE Responsive Design. True responsive design is totally future proof.

You can be sure that a responsive website will display on devices or browsers that have not even been invented yet !

Responsive websites are not just mobile versions .

Responsive websites will also display on the smallest devices such as smartphones, but they are not merely mobile versions. Responsive sites will be displayed, WITHOUT the need for the user to zoom in and scroll left and right to access functionality as is common with most mobile sites.

Take a look at this website on your smartphone, www.apple.com. This is a perfect example of a mobile site into which you have to zoom in order to access the content. Once you have zoomed in, you also have to scroll around to further access the relevant content.

Contrast that with this Responsive Website www.brightonfilmproductions.co.uk

This is NOT a mobile version of the site, it has adjusted automatically to the screen width. All the relevant functionality and the main details have automatically adjusted. You do not have to zoom in or scroll around (just vertically). Responsive sites do this irrespective of whether your visitor is using an iphone, ipad, tablet, netbook, standard square PC monitor or any device with a browser.

Take a look at the Demo Video here

The great thing is that if you have just spent thousands on your company website and design and it's NOT responsive, our partners can MAKE your existing website responsive. Responsive Design doesn't have to happen from scratch.

You can find out if your website is responsive, and at the same time see what your visitors see on devices of differing widths (ipad, tablets etc) by opening up your website in any browser and resizing the window by dragging in the right hand side. Look what happens, the browser probably chops off the right hand side of the website and there's probably a scroll bar at the bottom. Also try it out with www.apple.com and you'll see the same effect.

Now do the same with www.brightonfilmproductions.co.uk. No horizontal scroll bar, and the content repositions and adjusts to fit the browser width. That's True Responsive Design.

For more information on how to make your website responsive, call me on 07767 304509 or 01243 573615 or contact me on neilhwilliams@hwmarketing.co.uk

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

What You Can Do About The New Google Update

2011-11-07T13:48:00.002Z

So Google have released another algorithm update to keep all website owners on their toes. This one is rapidly gaining the monicker 'Fresh'. It alludes to the subtle change that Google will be adding a bit more weight to your timestamp. Effectively they'll be looking for sites that are kept 'fresh'. So if you have a way to update your website, make sure you use it regularly, you're going to have to compete harder with competitors that have full time staffers updating their sites.

So what can you do to keep Google happy ? What are you, the website owner able to do to try and ensure that you have a decent shot at beating your competitors in Google. It’s all about ‘new ‘ content. Up to date quality content was always ‘King’, but this little tweak has made it even more essential.

So if the idea is to create up to date content on your website how do you go about this ?

Here are 3 ways you can make sure Google sees your site being updated regularly. You can apply anyone or a mix of all three to your site if it’s applicable.

· Add a news page

· Add a Blog

· Add a Forum

The benefits of all the above are web traffic, links, mindshare, branding and increased rankings in Google.

When writing News, make sure you have targeted your audience, in your case this would ordinarily be your customers. News articles can be news about the company or about your industry. Keep it interesting, don’t just post something for the sake of it.

Blogs are slightly different in that you can include everything you might include in a News page, but you can also add ‘How To’ content or ‘Advice’. For example if your site is about your restaurant, you might blog about events, special offers (news) or you may have an article on ‘How to choose the best wine’. If used properly, using Blogs can also establish you as an ‘Expert’ in your field. If you sell Health Products for example, you can post useful blogs on the subject. This applies in ANY industry, just use your imagination.

Forums are a bit more specialised and are used by large companies or those with a large customer base. Use this option with caution. They are a way of having a two way conversation with your customer base. Customers can post questions, concerns or praise ; and the company staff or designated individuals can respond. They can therefore be a useful customer support tool, but they do require quite a bit of human resource overhead

In addition, you should find out, if you don’t already know, which keywords your webmaster is targeting within the site. When you post to the News Pages, Blogs or Forum; you can enhance your chances of beating your competitors by using keyword rich content.

For more information email
neilhwilliams@hwmarketing.co.uk or call 07767 304509 or 01243 573615.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing

Build It And They Will Come - WRONG !!

2011-08-08T15:12:00.001+01:00

If you have a website the chances are it's not making you much money. Because statistically, some 90% of businesses' websites DON'T make a penny or get people to contact the business. Truth is, making your website pay its way is not quite as simple as your website designer might have led you to believe.

Here's why: in the same way you can't build a profitable and solid business just by printing a glossy brochure and waiting for it to magically pull in the business, you can't simply throw a few "brochure" web-pages onto the Internet and score an immediate success.

And if you’ve been to a typical website design firm for your site, that's what you might have: an online-brochure which has virtually zero marketing effect. Most website designers are basically a new breed of graphic designer and they are NOT marketing experts. That’s why most websites don’t make any money.

The good news is, making your website profitable can be achieved fast, as long as you stick to some simple but very powerful fundamentals. And you can start right now.

And it all starts with your home page, because that’s the first thing people see when they hit your website.

Here are 3 tips to help you maximise the results you get from every visitor to your home page:

1. Ensure your Home Page passes the 8-second test.

Research shows that you have just 8 seconds to grab your website visitors' interest. They don't call it “web-surfing” for nothing: if you don't grab your visitor’s attention and break this pattern of behaviour, then they will hit your site, stay for a few seconds... and then they're gone. Usually forever.

So when they do hit your home-page, you need to present them with a clear and pressing reason to stay. And that means a headline. Don't let your website designer or your graphic designer sell you on the idea of logos, pretty pictures and whitespace ; that's just a "brochure website". Trust me, they don’t work. No one cares about your logo, the picture of the anonymous businessman in a suit at the top of the page, or empty space devoid of any meaning.

A headline is text, usually black, bold, and big which gives your visitor a big, exciting and compelling promise that if he or she continues reading, you're going to give them some significant reward for doing so. In other words, you’re going to have one of the few websites that keeps people for more than 8 seconds.

So think of a great headline for your home page, one which really sums up the "big promise" your business makes and encapsulates the overriding reason why people would want to do business with you and not your competitors.

2. Structure your web page copy according to the AIDA formula.

Follow this classic rule and you can’t go too far wrong. Your home page should follow on from your headline and tell your "story". It's got to be interesting enough to keep them riveted to the page long enough to get them over that 8-second "hump".

AIDA stands for Attention, Interest, Desire, Action, and all of your copy, whether it’s a letter, brochure, email, or your home page should follow this simple formula:

You get their Attention with a strong, compelling headline offering them a clear benefit for reading further.

Then you get their Interest with strong opening paragraphs which spell out the problems they face and the benefits your product or service offers.

You then fan the flames of their Desire by ‘twisting the knife’ and really showing them how you can ease the pain and make their lives better.

Finally, you get them to take Action on your offer with a strong call to action. On your home page, that will normally involve people giving you their name and email address in exchange for a Free report or video etc.
Every single page on your website should have a single purpose to justify its existence, and should therefore follow the AIDA formula.

It seems too simple and too good to be true – but it's used by the greatest copywriters and marketers, simply because it plugs into our natural human psychology, and it WORKS.

3. Use the lead generation model.

Too many business owners look at the Internet as nothing more than a virtual shopping mall. But we've already seen how your average visitors to your website are gone again within just 8 seconds.

Do you really think you can persuade your visitors to become a paying customer in 8 seconds? Most of the time, it just doesn’t work.

The trick is to switch from a sales model to a lead generation model. When someone hits your site, your sole intention should be to get them to give you their name and an email address.

Then... once you've got their email address you can start emailing them with a targeted, relationship-building and, ultimately, money-making sequence of personalised, friendly, and informative emails.

So there you have it: 3 very simple changes you can make to your home page right now to boost your website profits.

If you have any questions about how any of this can be put into action, call me on 01243 573615 or email me at neilhwilliams@hwmarketing.co.uk

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

How To Sell Even In a Recession

2011-08-08T13:00:00.002+01:00

As I write this, billions and billions are being wiped off the wealth of this country. It looks likely that the double dip recession predicted 2 years ago , and possibly a depression, is around the corner.

What will that mean for your business ? Well don't PANIC for a start. It's an ideal opportunity to grow YOUR business while everyone else is flapping around.

But, it means that you have to get good at marketing and do what the others aren'tdoing to survive.

The most important thing to remember is that when people have less to spend, it might be tempting for a business to become the CHEAPESTaround, enter a pricing war. In actual fact, what people or businesses with less money to spend want is BEST VALUE for that money. They want to see you offering more value. You gotta be better than the next guy, NOT CHEAPER

Of course, if you are offering a product or service that is exactly the same as what your competition is offering, then it is highly likely they will go and do business with who has the lowest price.

However...

If you concentrate on separating yourself from the competition by establishing yourself as the only viable solution, then... your prospective customers and clients will have but one option... YOU!

So how can you do this?

Well there is an almost infinite number of ways you can make yourself stand out from your crowd and attract an unlimited amount of customers and clients; however, the easiest and most important thing you should do is to position yourself as the expert in your industry and build a solid relationship with your prospects.

And the easiest way to do this is by specialising yourself in a niche within your industry, thus making yourself incomparable with anyone else.

So no matter what business YOU are in, get thinking of ways you can stand out from the crowd to make yourself the only viable solution to your prospects, and remember...

... treat your current customers and clients with the utmost respect and start to over-deliver to them, because not only is it the right thing to do...

... your current customers are your best and cheapest form of advertising!

GET A FREE COPY OF MY GUIDE

'THE POWER OF EMAIL'

and find out how you can engage with your existing customers

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Another Customer I Badly Let Down

2011-08-01T10:32:00.003+01:00

It's happened again. That's at least twice this year and it makes me feel responsible for not convincing a prospect I have a part to play in growing a business.

See, I'm so passionate about what I do, and how what I do can really help businesses, that if I spend time with a prospect and yet at the end of it I've failed to convince that prospect that they really must buy what I have to offer (I offer a Return On Investment); then I feel as though I've let that customer down.

My websites and services are (pretty much) more affordable than many other web agencies, and yet even so, there are prospects who simply go ahead and cut out website investment.

Usually, when this happens, I visit any website that they may have sourced (usually via DIY or by using a non- professional) and I analyse the site.

Generally what I find is something like this..

In case you can't read the image, it says that the web page analysed meets 0% of the requirements for a Page 1 appearance on Google. If someone spends 3 months (on and off) creating a website with that profile; that's a BIG OUCH !! Trouble is, most people who DIY a website would have no idea that their web presence is so ineffective.

Incidentally in the case above, that particular search phrase was searched for 1000 times a day in the UK in the last 12 months (30000 times a month or 360,000 times a year) . That's a big audience these guys are now missing. It will take real investment to claw that potential audience in. Statistics say that, in this instance, there could be the potential to create a mailing list of 1,800 ring fenced prospects to relate to

And we don't just do websites here. We are a website agency that 'knows' about web surfing behaviour, and we work with the biggest marketing experts in the UK and US to ensure that once your site IS found; then those visitors will drop into your sales funnel. That's a rare combination of techy and savvy marketeer.

At least once a month I get enquiries from businesses that didn't realise the value of website investment with a professional,. They phone up asking just how they can make their website 'work' for the business as a lead generation tool, instead of just sitting there watching visitors waft in and out again without making any contact. Sometimes we can work with the website they have, sometimes we can't; then they rue their misunderstanding of the technicalities and the time they have wasted, all for the sake, usually, of a couple of hundred pounds.

If you hear of anyone who is starting a business, and yet thinks they can build a working website, please, please , please let them know it's much more than just building a presence on the web; that's easy. Making the site work is the other 90% and for that they need a professional marketer. Use the analogy of an iceberg, because building a simple web presence yourself really IS only the tip of the iceberg !

You'll be doing them a favour and stop them wasting time on building a site that doesn't give a ROI.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Ireland's Leading Marketing Expert Employs HW Marketing UK

2011-07-29T12:40:00.004+01:00

HW Marketing UK are extremely proud to announce our association with 'How To Market' guru Jon McCulloch.

Jon is one of the leading marketing experts in the UK and Ireland. He is the only European based Marketing expert to have cracked the US market and is highly in demand on both sides of the pond.

Jon has chosen us to help him with a special long term project that will see us producing websites and bespoke SEO. It's clear that Jon has realised the here at HW Marketing, we don't just 'Do' websites. We are a rare creature - a web design and development agency that understands marketing and websites 'work'. We don't just build a web presence, we build a member of staff that works as hard as you do.

How To Market is the first site we have produced for Jon.

Jon McCulloch is very much in demand. As well as the regular clients he has in the US, Ireland and the UK, most of whom have been working with Jon for several years, he has his own projects and a waiting list of new clients.

Jon’s project fees start at £10,000 and are frequently much more. He is regarded as one of the leading marketers and copywriters in the US, UK and Ireland.

You can also hire Jon for a day's consulting at your office for £5997 plus hotel and travel... and there’s a full guarantee. In Jon’s own words;

“....You'll love it... and want to do all the work yourself; You'll love it... and want me to do the work for you (in which case you'll get the day for free); You'll hate it... in which case I'll give you a full refund (less expenses if I've come to you... because I ain't paying to spend a day with you, to be sure).”

You can also get a full on line-by-line video-critique of your ad, sales letter, postcard or other marketing materials. This is probably the best value package Jon offers at just £297 because while you might not get Jon "one on one", the time he'll spend and the detail he'll go into make this one of the most challenging things his does.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Yummy Treatz Speciality and Creative Cakes New Website

2011-07-28T16:26:00.002+01:00

HW Marketing are pleased to announce the launch of their latest brochure site, ww.yummytreatzcakes.co.uk

Whatever the occasion let Yummy Treatz provide you with the delicious cake to go with it!!

They hand bake home made cupcakes, cake pops, all types of celebration cakes, including stunning wedding cakes, birthday cakes, christening cakes. All are exclusively made to order so that you get exactly what you want.

Their cakes will not only look like an elaborate piece of art but taste just as heavenly. Your celebration starts when they deliver the cake with their exclusive 'Wow' factor !!!

So, whether you want 100 cupcakes for a celebration or a speciality cake for pure indulgence, call Ellie to discuss your dream cake!!

07725 126984 or 01202 574787
ellie@yummytreatzcakes.co.uk

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Use The Odd man Out To Create Bigger Profits

2011-07-26T11:07:00.001+01:00

One of the easiest ways to increase your bottom line exponentially, is to increase the value of every sale you make. Here is a secret tip to increasing the value of every sale, without increasing your prices.

Let's say you have two products to sell. Doesn't matter what they are, just that one is a lower value than the other.

Let's say you run a beauty spa. You might have two products like this;

1. Hand and Foot Massage: £30
2. Hand and Foot Massage and Aromatherapy Massage : £100

So you give your clients two choices, and your sales, research shows, says you'll get a fairly consistent split, let's say for example that you are getting a 50/50 split.

If you introduce ANOTHER third choice in the middle, and make it the same or very closely priced to your second item; research shows that something quite amazing happens.

1. Hand and Foot Massage: £30
3. Aromatherapy Massage: £100
2. Hand and Foot Massage and Aromatherapy Massage : £100

Now, no one ever buys the 'Odd Man Out' in the middle, and research shows that the introduction of this 'Odd Man Out' massively polarises the buying pattern in favour of the highest price product which previously was split down the middle with your lower priced product. The theory is that most buyers now focus on the choice between the second and third offerings and dismiss the first altogether. You have miraculously highlighted the VALUE of the higher priced product.

You may get a 30/70 split or even better in favour of the higher priced item. Work out for yourself what that is going to do to your bottom line.

With a little imagination, you can apply this to any business, product or service.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Ring Fence Your Clients

2011-06-30T15:00:00.010+01:00

Here’s a scary statistic

A full 68% of the people who leave your business and stop buying from you do so just because you don’t talk to them anymore.

You don’t write, you don’t phone... so they drift off into another’s arms... and take your profits along with them.

If you are serious about your business, it is ESSENTIAL that you implement a strategy for keeping your customers and clients so that they continue spending money with you year in, year out.

Nowadays, we have an almost ‘Too Good To Be True’ method of keeping in touch with our best clients. It’s called E-MAIL.

If before the age of the internet you’d offered a system to a business in which they could keep in touch with their clients instantly (or prospects for that matter), get instant feedback, instant action and all of this ABSOLUTELY FREE; then you’d have been laughed off the premises.

EMAIL allows you to do this. Used properly, it’s a goldmine.

You can reach all of your existing customers, and keep your services or products in the forefront of their minds all year round. Yes, people are fed up with ‘spam’; but they are not fed up with interesting e-mails from people or businesses with which they have a relationship.
Keep it simple, don’t make a sales pitch, just inform, give useful interesting information, point them at your website for more information. Then Sign Off.

Do it just once a week at the most.

At some point that customer is going to make a decision to buy that service or product again. If you’ve been communicating with them and maintained the relationship, where do you think they are going to go; probably even regardless of price ?

Remember: your business has already ‘paid’ to get that customer. One way or another you ‘buy’ each new customer, whether with advertising, trade shows, direct mail, telephone calls etc.
And everyone you let leave, means you’ve got to spend money to replace them.

Ring fence in your best customers with e-mail.

HW Marketing UK can help you set up your e-mail campaigns, autoresponder software, email templates and handle your mailing lists, help you build a mailing list and advise on all aspects of email marketing. We do NOT condone SPAM in anyway, and would encourage you to feel the same way. SPAM is BAD marketing.

If you would like help with setting up your email communications please call 01243 573615 or (Mobile) 07767 304509 or visit the website www.hwmarketing.co.uk/email-power

and use the form to request more information.

We don’t charge for chatting.

Another New Site launches - Making it special

2011-06-14T13:52:00.002+01:00

HW Marketing Uk are pleased to announce another site goes live today, Simon Margetson Sussex Wedding Photos

Your wedding is one of the few times that you will have so many people that mean so much to you in one place at the same time.

You deserve unique wedding photos, something to bring memories back for all the years to come. You need a wedding photographer who will capture the best moments, a wedding photographer who understands your personality and the style of wedding you are organising.

Simon Margetson is the answer.

www.sussex-wedding-photos.co.uk

Using a reportage style, Simon not only does those well loved traditional formal shots, but he watches and records your wedding day as it unfolds.

New Website Launch

2011-06-14T11:59:00.001+01:00

HW Marketing UK are pleased to announce the launch of a new website for Ecoteric Systems Water Testing.

Water quality from private supplies is highly variable and when poor, can cause significant health problems.Private or mains supply, Ecoteric Systems water quality testing service, to laboratory standards, will provide you with peace of mind, trust and confidence.

The most important thing you can do is to know your supply and look after it.

An Ecoteric Systems water testing service will provide you with the information you need from the outset to start this process.

If you or your visitors, or your customers (if you manufacture foodstuffs using a private supply) are using a contaminated supply, there may be health and legal issues to overcome.

Ecoteric Systems bespoke water testing service examines all indicators of how 'healthy' your water supply is, including tests for water diseases, so you can gain confidence or take measures to improve your water quality.

www.ecotericwatertesting.co.uk

5 Ways To Make Your Website Work For You

2011-05-31T13:22:00.001+01:00

www.hwmarketing.co.uk/about-us

1) A website should not be static

If you cannot update your website, it is time to throw it out and get something you can update. Your website is a tool and if you cannot update it then your tool is broken! Businesses cannot afford to sit on the side and not talk to their customers, you need to get yourself out into the discussion and your website is a great starting point.

2) Give important people in your business access to writing content for your website!

The knowledge and expertise of your business is in you and the people within your organisation, no matter how small. Why not speak more to your customers? Write up case studies, write news pages or write a blog, send out newsletters or publish articles. All great ways to get more information about your company out there and, if you delegate this to employees, it gives them a feeling of commitment and responsiblity to talk about your company.

3) Give your customers easy ways to contact you, write about you and show how they feel about you.

Your heart rate may increase at the thought of letting your customers speak out about you or your product on your actual website, but the truth is without that information and discussion you are missing a valuable way to improve. Possible ways to get more feedback from your audience are company or product blogs, forums, contact forms, and social media such as Facebook and Twitter

4) Find out where your customers and prospects hang out online, and go hang out there too.

In order to help move discussions to your website, and therefore get your service or product in front of visitors, think about where your potential customers are hanging out online. Perhaps it is on websites such as Linkedin, or forums connected to your product or services, networking groups or Facebook and Twitter. Whereever it maybe, contributing to a discussion in those places and linking back to your website could help make useful new connections.

5) If you are not sure where to start, get some help from me.

It can be a daunting task just to think about new concepts, but that doesn’t mean you shouldn’t act as soon as possible. The first steps can be the most difficult, but after you have the right tools and the direction, you will be on the path to having a website that serves your organisation better. Visit www.hwmarketing.co.uk/about-us or call 01243 573615 to find out how I can help your business get business and improve your bottom line.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Why HW Marketing UK Are Different To Run-Of-The-Mill Web Design Firms

2011-05-18T14:45:00.002+01:00

Hello, I'm Neil -Holley-Williams

I founded HW Marketing UK at the height of the recession in 2009.

The reason I did was to provide affordable websites for small businesses to give them the edge in the marketplace.

I achieve this by being different. I don’t just design and build websites, I design and build websites that work for your business rather than just giving your business a ‘web presence’.

Anybody can build you a web presence, you can build yourself a web presence, the bloke next door can build you a web presence. There are enough cheap and even free ways you can build a website and get a web presence, but the harsh truth is that building the site is not enough. There are hundreds of things you must take into account to make that site work for you and grow your business.

That’s why we are different. We are a web design company that knows about web marketing.

Not many do. They are technicians, and they wallow in their techy world and design sites that may look great, but do absolutely ZERO for your company. Would you like your website to have some tech wizardry in it that was only included because the coder found a widget on the web and wanted to try it out ? I should hope not.

We don't do that. We work with you (it's your site) and we know how to get you found on Google, we know what people expect to be able to do when they reach your site, we know we only have 8 seconds to get their attention before they surf on, and we know how to design your site so that visitors stay a little longer and ‘do’ something. Whether that is to pick up the phone and call you, or send you an e-mail, or even buy something from you. We do websites that work, not just sit there looking pretty.

The price we quote is the price you pay and all of my experience in online marketing will be channelled into making your site get found, and to make sure it will work for you increasing your visibility, sales and success.

In addition, every customer is added to my network of contacts and you will receive not only a free newsletter every month (or more regularly) giving you marketing tips that you can employ in your own business at very little or no cost; but you will also be advertised in that newsletter and so will be seen by all my contacts.

I hope you decide to join us and make your business a success

Call 01243 573615 or 07767304509
Email easyweb@hwmarketing.co.uk

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Valhospital Medicals Website Launch

2011-05-17T14:20:00.002+01:00

Valhospital Mobile Hospitals and Medical Procurement provide healthcare for those in vulnerable areas of the world.

The Valhospital Medical Systems mobile health systems are available in modern hospital tent or flatpack systems.

They are designed to Medicare standards by reputable traumatologists, for the best emergency medical assistance.

Swift deployment provides swift medical assistance to traumatised patients and provides a lifeline of rational medical rehabilitation.

By installing standard trauma medical equipment in the mobile units, instantly familiar to trained medical professionals, their hospital units can be deployed in just 5 hours.

Valhospital Medical Systems have established a reputation as a major provider of medical procurement solutions and advice for development programmes around the world.

Within a very short period, they have maintained a strong capability in the health sector, and they now supplement their traditional medical logistics services with a range of complementary activities for public health departments, medical services, government programmes, aid agencies and mobile health systems.

Contact email: ocl.valhospitalmedicals.com

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

The Old Give and Take

2011-05-05T10:57:00.002+01:00

When people start looking for what it is you are selling, whether it be on Google, yell.com or a trade directory or a show, all of your competitors could be trying to SELL straightaway. Your prospects may not yet have made that 'decision to buy', so any hard sell is going to go down like the proverbial lead balloon. Rather than try to sell to your customers immediately, shift your thinking 180 degrees.

Begin the relationship by 'giving' first.

The people that arrive at your website or make an enquiry have been looking for what it is that you can provide, whether that is a service or a product. Just 1 minute before landing on your site, or phoning you up they didn't even know you existed. They don't know you and may not want to make the commitment of buying something (or contacting via the website) at this point; some of them want to think about what it is you offer, and they still might want to keep surfing or looking around. They haven't yet made the 'Decision To Buy'.

What you should do at this point is GIVE your visitor something that is of value to them.

Effectively, by doing this you are saying "You don't know me but I have a great product/service for you and I'm so confident about that product that I don't want your money yet. I want to give you something that will provide value to you. I'm willing to do this and if you accept this from me, it's my hope that you and I will have a long term relationship".

Give prospects something in exchange for their basic contact details.

What types of things could you offer ?

On a website you could offer a free report or article. These are excellent because you produce them just once and then send a copy electronically by e-mail or let visitors download it.

If you were a landscaper for example, you could offer a report on the types of driveway available and how to choose the best type of driveway for your needs.

If you sell self-catering holidays in French Gites, but you don't sell the travel, you could provide a free report on how to get the best priced tickets on Ferries and Airlines.

If you're selling a service, perhaps you could give a free 30 min consultation, and if you sell physical products, it doesn't take much imagination to think of something you could send (of course you would need an address to do this) or give to your prospect if they are physically with you.

Going back to the landscaper, one company I know allows visitors to access free 'garden planner software ' online in exchange for name and e-mail address.

It is of course vitally important that you collect the visitor's contact details, no matter how brief. Online, you can do this 24/7 with contact forms or by using an 'autoresponder' which will automatically send your gift by e-mail. You can google 'autoresponder ' to find out more about it, but essentially it's a widget that your webmaster can incorporate which 'automatically responds' to the prospect entering their details, and sends an e-mail with an attachment or a 'link' to the gift

The idea is that you will use the 'permission' you have been given to contact the visitor again to maintain the relationship.

Your visitors will be surprised that you are offering something free when your competitors are trying to get money out of them.

However, when you next use your prospect's details to contact them, keep the relationship going. Don't try to sell immediately.

You might follow up with a second e-mail that says "We recently sent you a report on the 5 best barbecues, we'd now like to give you some of our favourite barbecue recipes, please visit our site on {site page} and download your free recipes" or "Visit our retail outlet at {} and collect your free recipes"

Now the person who downloaded the report on barbecues in the first instance, may not have bought a barbecue from you or anyone else yet, but they are certainly thinking about it because they came to your site or contacted you in the first place.

Now at some point, that prospect will make a decision to buy; and when he does, which barbecue seller is going to be at the forefront of his mind?

Take our landscaper. When his prospects have finished playing with his 'garden planner software', who are they going to call to do the job ?

This is psychology and it works. It creates the feeling in your prospects that they are indebted to you

Why does that work?

Here is an extract from 'Influence. The Psychology of Persuasion' by Bob Cialdini. Available from Amazon - RIGHT HERE. Influence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Perfect for people in all walks of life, these principles will move you toward profound personal change

"A few years ago, a university professor tried a little experiment. He sent Christmas cards to a sample of perfect strangers. Although he expected some reaction, the response he received was amazing - Christmas cards came pouring back from the people who had never met nor even heard of him. …. While small in scope, this study nicely shows the action of one of the most potent of the weapons of influence - the rule of reciprocation…….this rule says that we should repay .. …what another person has provided us"

That means as social creatures we feel a slight obligation to the future repayment.

In essence by starting the relationship you are doing much more than any of your competitors are doing, and by providing you with their contact details, your prospects have given you permission to communicate with them regularly and to offer useful value added information on a regular basis, in order to generate future leads.

By using this psychology you can Ring Fence in your prospects and ensure it is more likely that you are the person or company which the buyer will contact once that all important 'decision to buy' stage has been reached.

You can buy Cialdini's 'Influence. The Psychology of Persuasion' right here

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

Your Website Has Just 8 Seconds

2011-03-23T15:10:00.001Z

Researchers have found that when people arrive at a website, at least 50% of them will leave that website within 8 seconds.

Who says ?

We know this because it’s worth a lot of money to huge corporations to know how people use the internet. They want to know what people like and dislike, and what they do and don’t do. These huge corporations have spent millions on research so that they can figure all this out.

All of this information is in the public domain and we can access it. The best bit is that the information these corporations have funded is just as valid for knowing how your website visitors behave.

So again

To repeat, researchers have found that when people arrive at a website, on average 50% of them will leave that website within 8 seconds.

In other words, if your website doesn’t do something WITHIN 8 SECONDS to keep them there, at least 50% of them will leave. For you it could even be 60% or 80%.

There was an old metaphor doing the rounds when the web first started, and sadly it’s how a lot of businesses still view their websites. “The internet is like a huge gigantic shopping centre and your website is a shop. Everybody gets to come and browse your shop”.

It’s more accurate if we imagine that the people in this mall are walking at 60mph and they are looking for something very specific, and they only have 15 minutes to find it. They are only ever going to go into the places that obviously provide those services or goods, and if the shop looks as though it doesn’t, or they wouldn’t feel comfortable in that shop, they aren’t stopping, let alone coming inside.

Think about how you use the web. You SURF THE WEB. Think about the phrase ‘surf the web’. It means you go from one site to the next, to the next, to the next. You do it because you can, and you don’t stop until something interests you or catches your eye. You now know that even when you do stop, there is a 50% chance you will probably leave in 8 seconds if it doesn’t quickly become apparent that it has what you’re looking for.

That’s the challenge you and I face.

WE HAVE TO GET VISITORS TO STOP SURFING AND INTERACT WITH US

How do we do this? Here are three ways

Use Headlines

Look at your own website. If you don’t have a headline in the form of words, then your ‘headline’ is whatever your visitor first sees when they arrive at your page. It might be a logo, a graphic, a picture or a piece of blank screen, or worse a lame piece of text like ‘Welcome’, or ‘We have been in existence since 1982’. Be honest with yourself and ask, would this stop ME surfing ? If you have nothing to grab the visitor’s attention, then they’ll be gone.

Remember that the headline is the first thing that’s going to grab me, and interest me; and it needs to be strong enough to stop me surfing.

Just making this one small change will make a big difference for you. If you are using a headline on your brochures or any other advertising and it works, then use it on your website.

This is a fantastic article on writing compelling headlines, with some great examples.

http://www.alistapart.com/articles/whoneedsheadlines/

Use ‘The Fold’

Make sure that your compelling headline and content appears above ‘the fold’ of your website.

‘The Fold’ is a newspaper phrase. Imagine you are reading a large newspaper, and you have to fold it in half to read the top half before turning over to read underneath.

The equivalent on your website is what people see before they have to scroll down the page to read the rest.

So, going back to your website, what do you see before you have to scroll down? This plays directly by the 8 second rule. If you haven’t given the visitor sufficient reason to stop surfing, they probably won’t even scroll down.

Your visitor is not going to be staying if above the fold you are announcing your new CEO or the fact you just won an industry award or a long winded introduction or history of your company.

Why is that ?

Walk in Your Visitor’s Shoes

Put yourself in the shoes of your potential client. They have found you on the web because they have specifically looked for you, and Google has considered your site relevant to what they are looking for.

What are they interested in ? What concerns them ? What problem do they have that they want someone to solve ?

As a business owner, you are of course close to your business. You know it inside out. The temptation then is to write about your business on your homepage, and that can be a big mistake.

The truth is people don’t CARE about your business

Don’t take it personally. I’m sure they are all very nice people , and so are you; but that’s not what they are there for.

They are there because it’s likely that you have something they need. In short they have a selfish self-interest and it needs meeting.

If you can meet that self-interest by talking directly to them about how to solve their problem and challenges, you will have a chance of stopping them surfing.

Challenge

Go to your website as if you were a first time visitor. Be tough on yourself and ask yourself if you are really captivating your visitors in those first 8 seconds in a way that stops them surfing.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

HW Marketing UK Wins 2010 Email Campaign Award

2011-03-17T11:04:00.004Z

HW Marketing UK has received the 2010 All Star Award from Constant Contact^®, Inc., the trusted marketing advisor to more than 400,000 small organizations worldwide. HW Marketing UK is one of Constant Contact’s 2010 top performers and most prolific user of its tools, whether within Constant Contact’s email marketing, event marketing, social media marketing, or survey products – or a combination of all four.

Proprietor Neil Holley-Williams, said “We’re happy to be recognized by Constant Contact for our use of Email marketing to form relationships with our customer base. Constant Contact’s tools have helped us ring fence and build the loyalty of our customers. We will soon offer UK franchises the opportunity to do the same with their franchisees by using email campaigns through our partnership with Constant Contact, and we offer the same service to any SME’s that realise a personal relationship with their customers is important to growth”

Constant Contact looked at criteria including the following when selecting this year’s All Stars:

· Frequency of campaigns, events and surveys
· Open, and click through rates
· Usage of social features
· Mailing list sign up tools
· Use of reporting tools

“We work hard to listen to our customers, and we use that feedback to create products and services designed to help them better engage with their customers and prospects,” said Gail Goodman, chairman, president and CEO of Constant Contact. “The Constant Contact All Star Awards are our way of recognizing our customers that have successfully used Constant Contact to market their companies. We have some of the most committed, passionate customers out there and we’re proud we can be a part of their continued success.”

About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 400,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact as their engagement hub for starting and driving ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.

HW Marketing UK are the Affordable Website Design and Marketing Company of choice for Small or Startup Businesses in the area. Easily understandable web pricing packages start at £250 and email campaigns at £100.

Two Ways To Move Your Website Up

2011-03-15T09:56:00.004Z

I can’t stress how important links from other relevant websites are to your website’s standing with Google.

Every link from another place on the web is seen as an independent ‘vote’ for your website.

The more votes you get, the more Google likes you.

Here are TWO very simple ways to get valuable links to your website.

JOIN GOOGLE PLACES

In April 2010, the world of local business changed.

That's when Google made 'Local' intentions clear with the release of 'Google Places'. Google Places is where you can enter the details of your business and help to hardwire your website to Google, and gain a few brownie points from them (that's a 'good' thing)

With Google Places you will also have a better chance of showing up in the Search Results Pages when a searcher is looking for a specific service or product in a specific area, and you will also start to appear in Google Maps which will show your business as a 'pin' on a local map

50 million businesses have created their Google Places profiles. If you haven’t yet, you're behind.

Head over there (link below) and add your business, and make sure you complete all the sections to get a profile completion percentage of 100%. Yes I know it's a pain, but Google will favour those with 100%.

If you service areas outside of your immediate business address, make sure you list those too.

You'll need a Google account. If you don't have a Google account yet, then sign up for one. Follow this link, it’s FREE.

CLAIM YOUR GOOGLE PLACE

If you need any help with this, give me a call. I don't charge for chatting.

2. JOIN AS MANY FREE DIRECTORIES AS YOU CAN

Go right now to Google and search for ‘Local Free Directories’. Instantly you’ll see approximately 40 to 100 places you can register your business for FREE. Each one will probably ask you to add your websites address to your business listing, and THAT is a link back to your website.

Now, some of these directories MAY call you up and attempt to sell you premium advertising space, but you don’t have to buy at all of course.

If you have any questions please feel free to e-mail me at

neilhwilliams@hwmarketing.co.uk

As I said, you can do all of this yourself just by sitting down for a few hours and plugging away at it. If you don’t have the time or inclination, but you still want to build links this way, you can contact us. We'll arrange a short consultation with you and put together a plan to build links to your website while you get on with running your business.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

Not Using A Web Professional Can Hurt Your Business

2011-03-08T13:29:00.001Z

Due to the layman’s impression of the web, many small business owners decide to undertake the responsibility of, or to get someone they know, to create a website for their business.

On the surface, this approach makes sense to most business owners: Why hire professionals for between £250 to £1000 or even more when you could read some tutorials yourself or use an online template? Your Brother’s lad is also pretty good with techie stuff, so give the job to him; or a friend who’s in IT. Why not ? Building a website is easy. No it’s not. Done through ignorance, it’s a car without an engine.

While advocating the Do-It-Yourself approach to your business website seems like an efficient way to minimize cost and maximize revenue, poorly designed websites actually cost your company much more than professionally designed websites.

One of the most damaging myths, and one that will cost a small business lost revenue, is that it doesn’t matter who builds the website, as long as one gets built, and it sits on the web. I’ve met small businesses who have been really smug about it too. “No thanks, what would we need you for, we can fix it ourselves”. Might as well fix your own car instead of using a mechanic or turn the gas board away when there’s a leak outside your house.

Your business can have the prettiest, most stunning website on the web; but if it doesn’t get visitors, or if it does, but doesn’t convey the right image in less than 8 seconds or get the visitor to take action, it’s worth exactly zilch to your business, and you might as well not have the website at all.

Website designers are professionals. Building a website is like building a house. You need the skills of an architect, an electrician, a plumber, a carpenter, a heating engineer, a roofer, a builder, a decorator, a plaster, a tiler, etc, etc ,etc.

You can build a house with just a builder and a roofer, but when the fantastic outside shell is up, looking great; it’s actually a completely useless house. No heating , no plumbing, no electricity, no inside walls finished off, etc, etc, etc

It’s not about just throwing up a superficial entity that looks good. Your website is an intrinsic part of your business and needs serious thought because it actually has to work for your business.

An analogy might be to design a billboard advert for sand, and then place it in the Sahara Desert. Wrong place, wrong target, no business

Also, one of the easiest ways to lose a potential customer is a mediocre website. What does it actually mean to lose a potential customer?

If you fail to grab the interest and trust of a potential customer, they will not think about exchanging their hard-earned money or call you to ask about your goods or services. If your website continually turns people off your product, the amount of initial sales lost will begin to accumulate. Good websites convert visitors into contacts and customers, not just because they look good, but because they carry the right message to the right people in the right way. Mediocre websites simply cause the visitor to hit the back button and never return.

Professional designers understand the form and function of the web and can implement visual, copywriting and other marketing strategies to increase conversions/sales. A website that fails to convert traffic into eventual sales serves no purpose.

If a potential customer has a problem they need solved, they are going to pay someone to solve it. Your website is your first impression, and if the impression is unimpressive or uninspiring, and you fail to show how you will solve that problem, in less than 8 seconds, potential customers will take their money elsewhere.

Every business action taken has a cost. Simply stated, each moment you spend doing something could be spent doing something else. If you are a baker, you should spend your time baking. If you are a painter, you should spend your time painting. If you are an accountant, you should spend your time accounting. These painstakingly obvious truths stem from the economic idea of comparative advantage, or the idea that better products and services are created when individuals focus on their strong points. The web design process requires a considerable amount of time to execute correctly. Extensive testing, brainstorming, design, and development goes into the creation of effective websites. An accountant who makes a website, in most cases, simply becomes an accountant behind schedule with only an ineffective website to show for that lost time. When you or anybody else undertakes the creation of a website without extensive experience, your business suffers.

Sub-par websites, ranging from do-it-yourself projects to premium templates, all have one major similarity: their inability to fully capture the image of a business. One of the 5 Principles of Web Marketing is knowing your customers and catering to their wants. A member of an exclusive country club wants to feel exclusive when he visits a website. A young child wants to feel happy when they visit Nick Jr. online with their parents. A young adult wants to feel cool and relaxed when on Facebook. All these sites give their respective target audiences exactly what they want and expect. Crafting a design that encompasses the wants and expectations of your target audience takes immense skill, research, and experience. When customer expectations are satisfied, customer trust grows, leading to sales. However, when customer expectations are not met and that critical element of trust crumbles, customers become confused.

Once a customer is confused and unable to render the business image in their minds and feel comfortable with it, they will take their business elsewhere.

A professional web design company can create a beautiful, functional website that lasts as long as you need it to. You may think you can’t afford a professional website. The truth is you can’t afford NOT to have a professional website. Settling for a mediocre website only hurts your business in the end.

I am so passionate about this that if I fail to persuade a prospect that they need my services to grow their business, I actually feel as though I have let THEM down.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

2011-03-07T10:30:00.002Z

There are only 3 ways to grow your business

1. Increase your customer base
2. Increase the value of each transaction
3. Increase the frequency with which your customers buy from you

Most businesses think that doubling your turnover means having to double your customer numbers, but if you take each one of the 3 ways above, and start to apply some numbers; you get very interesting results.

What these results mean is that you can concentrate on smaller targets in each of the areas above, or even use a phased approach, improving one area after the other, to increase your turnover much more than you thought easily possible.

Let’s take a hypothetical business. So you have a business, and in that business, let’s say you have 500 customers, and each of those customers spends an average of £10 per transaction and they buy from you at a frequency of let’s say 10 times a year, or week, or 2 years. The time frame really doesn’t matter.

500 x £10 x 10 = £50,000.

Let’s see what happens if we increase our customer base by just 10%, the value of each transaction by just 10% and the frequency by which those people buy, by just 10%.

550 x £11 x 11 = £66,550

That’s an increase of 33.1% and all you have done is make small improvements in the three main areas of growing your business

Here is one EASY way to ‘Increase the frequency with which your customers buy from you’, and one EASY way to ‘Increase the value of each transaction’

1. Call your 10 best customers

Pick up the phone and call 10, or 20 or more of your best customers (or prospects if you haven’t got that many customers yet); and simply ask them WHAT THEY NEED. Just chat, don’t sell, just ask questions. You will probably make some more immediate sales, but from the answers you get, you may get some great clues as to how to expand your product and services base. Then when you’ve found out how to source the product or service; you have a willing qualified lead ready to make a purchase. Many businesses will have a customer base in which maybe only 20% of that customer base provides 80% of the income. Don’t neglect these customers. Go out and meet them, and do the same, just ask questions, find out what they want. Most businesses will neglect these customers or not give them the attention they deserve, but it doesn’t cost anything except TIME to move your focus to maintaining and building these relationships. It may not seem like marketing, but marketing is not ALL about getting new customers; it’s about keeping the relationship with your existing customers so that they return to you to buy every time.

2.UPSELL

This means selling something else to customers at the moment that they buy from you. You’ve probably experienced this if you’ve ever been asked to ‘go large’ at a fast food outlet, or in the convenience store where items are labeled ‘Three for the price of two’. Those are both examples of upsell. The reason why a business or a retailer will try to ‘increase the value of your transaction’ by ‘upselling’, is that they realize that it may have cost them quite a lot to get you to the point of buying, and at that point of purchase, it will cost them NOTHING to try to sell you something else. This is known as a ‘pure profit sale’; because the costs are borne by the first sale, the upsell is ‘pure profit’. If just 20% of your customers allow you to upsell, that’s an additional pot of cash that you have brought into the business for absolutely NO MARKETING COST.

So what in your business, at the point of selling; could you also offer as additional real value to that customer? If the answer is nothing, you might want to create something that would add value to a sale, or team up with someone who does have something, and then take a percentage by prior agreement. You could create levels of products whereby someone who wants a service or product is upsold the ‘gold’ version which has more value.

Here are some examples of upsell in various markets

· suggesting a premium brand of alcohol when a brand is not specified by a customer (such as if a customer simply requests a "rum and coke").

· selling an extended service contract for an appliance

· suggesting a customer purchase more RAM or a larger hard drive when servicing his or her computer

· selling luxury finishing on a vehicle

· suggesting a brand of watch that the customer hasn't previously heard of as an alternative to the one being considered.

· suggesting a customer purchase a more extensive car wash package.

· Asking the customer to supersize a meal at a fast food restaurant.

5 Easy Ways to Upsell Your Products and Services

1) If you sell products, put an ad or coupon for a related product or an upgrade in the box.
2) Send new clients a thank you card with a promotion for one of your other services.
3) Put a sign up in your shop or office announcing a new offering or special deal. Just make sure it doesn’t get lost in the clutter, and train your staff to point it out.
4) Send targeted follow-up emails to customers offering them a related product or service (you can do this automatically with a good email autoresponder , we’ll cover this another time)).
5) On your Website, offer an added discount for buying two products or services together. Amazon does a great job of this by always offering a second book on the same subject below your main selection.

Remember, upselling is really just a matter of offering something else your customer is likely to want, based on what they’re buying now. Simple as that.

You’re doing your clients and customers a HUGE disservice if you don’t tell them you have something else they may want or need. And you’re leaving money on the table in your own business.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

How To Find Out Who Links To Your Website

2011-03-02T10:00:00.001Z

I can’t stress how important links from other relevant websites are to your website’s standing with Google.

Every link from another website (or any web presence for that matter, Facebook, Twitter You Tube etc etc; but that’s another kettle of fish, let’s stay with websites) is seen as an independent ‘vote’ for your website.

The more votes you get, the more Google likes you. Simple. Not quite. Google also cares where these ‘votes’ are coming from. If you have a friend that is a Plumber and you link to him from your High End Audio Visual Retailers; Google is not stupid, and it’s not only going to ignore it as irrelevant; BUT, it may even knock a teensy weensy bit off your ranking.

Also, don’t use Automatic Link Building Farms. Google knows if you have used one. They can smell it a mile off; and they will DEFINITELY mark you down for that one. If it was that easy, we’d all have pages and pages of website links and no useful information or content; and it’s the sites with useful information and content AND ‘votes’ for that information and content that gets Google excited.

So how many links from other websites do you have ?

To find out go to www.google.co.uk to get Google’s Homepage.

In the search bar type

Links:{your site}

So for example for my own HW Marketing site, I would type

Links:www.hwmarketing.co.uk

Don’t forget the colon after ‘links’.

If the site has any links at all, you will get results that display each of the site pages that link to you.

If your results return something similar, then you can see immediately what sites, and how many, link to your site.

If you have very few links, then look out for next weeks blog which will show you how to get a whole bunch of relevant votes for your website and nudge you ahead of the competition.

Here is one HOT tip on linking that can put you just that little bit further ahead.

You see, although Google likes links to your site it’s not all that keen, well I say not all that keen; consensus is that you get a lower score, marginally for Reciprocal links. What I mean by that is that for example is that if you have a website that is say a Hairdressers and your business friend the Tanning Booth Shop links to your site; from what I’ve said, that’s a good relevant vote for your site, but the catch is that your friend is going to want you to link back in return. Ok . Now you’ve both got relevant votes from each other. That’s a good thing right? I just said so earlier on. Yes it is. But Google knows that it is likely this is an arranged ‘vote’ and marks it ever so ever so slightly lower than if the link is not reciprocated. That’s because it knows that the vote is likely not an ‘independent vote’.

To swing the ever so ever so slight marking the other way you could set up an incoming link arrangement. This requires at least three participants.

Your hairdresser links to the tanning booth, the tanning booth to a local nail parlour, the nail parlour to the café next door, the café next door to a fashion boutique and they to you.

No reciprocal links, everybody has an independent vote, and there’s a basis for relevance all the way through.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

Find Out If Your Site Exists

2011-02-28T09:58:00.001Z

This chap is a ‘Googlebot’. At the moment, he really does control Earth. That’s because Google is by far the most widely used search engine at this point in time, and unless something drastic happens, will be for the foreseeable future. Google’s market share in the UK is 90.68% (Measured Jan 2011)

Have you ever wondered how Google knows which websites to place on Page 1 above all others, based just on one search phrase of just one word? How does that happen? How do they know what are the most relevant sites? And how do they deliver the search result pages (SeRPs) so quickly given that there must be billions of sites to look at ?

Quite simply, googlebots crawl the web. Constantly. They crawl all over the pages of every website, looking at the wording, the description of the pictures, keywords, and a hundred other things. Then they ‘index’ you under a suitable relevant category (e.g. (We, Google, have decided that Bob is a) decorator, interior, blackpool, speciality restaurants, hotels ).

Then, when a search is initiated, the search engine only has to look at the ‘relatively few’ sites that meet the search criteria. Sometimes ‘relatively few’ can mean over a million or just a few hundred; but that’s basically how Google can access results quickly.

There are literally millions of sites being created daily, so it may be quite some time, perhaps months, before a new site gets crawled and indexed. Some may not get crawled at all (eventually they all will, but I do mean EVENTUALLY). The top and bottom of this, is that if your site hasn’t yet been indexed by Google; your site will not be considered for display on results pages. Quite simply you don’t exist.

To find out if your site has been indexed, go to www.google.co.uk to get Google’s Homepage.

In the search bar type

Site:{your site}

So for example for my own HW Marketing site, I would type

Site:www.hwmarketing.co.uk

Don’t forget the colon after ‘site’.

If the site has been indexed, you will get results that display each of your site’s pages.

You can see that each of my site’s pages are indexed if you type it in in. If your results return something similar, then your site has been indexed; and that’s the first step on reaching Page 1

However, if your results are blank, then your site hasn’t been indexed and you don’t exist.

To get your site indexed use the link below to SUBMIT your site to Google.

http://www.google.co.uk/addurl

Submitting your site to Google is a request to be crawled and indexed (or re-crawled and re-indexed). It’s the quickest way to get indexed. Your webmaster should have done this as a matter of course, but if you built your own site, you may not have done it yet. You can submit your site more than once. Consensus says only submit once a month otherwise Google may view it as spam and not only ignore the request but mark your site down a notch. Some SEO experts say even once a month is too much. What we all agree on is that a new site MUST be submitted asap.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

HW Marketing UK - Creating Visibility, Sales and Success: ONE is the worst number in business

2011-02-22T13:48:00.000Z

HW Marketing UK - Creating Visibility, Sales and Success: ONE is the worst number in business

ONE is the worst number in business

2011-02-22T13:39:00.013Z

ONE supplier, ONE key employee, ONE key customer, ONE source of leads, and I could go on and on and on....each of these risky scenarios has impending financial disaster written all over them.

I was speaking to a potential client some months ago now, a conservatory manufacturer and installer, and he was advising me to use radio advertising. Now the reason he was advising me to spend thousands on radio advertising is that he said that it was working for his company, and they relied on it. In fact, they relied on it so much, that they had scrapped any other form of advertising and lead generation in favour of it.

Well that’s great if it’s working, and it certainly appeared to be working… “but”, I asked “what if a competitor comes along with a better advert, better radio slot times, more coverage, and offers something you don’t, what have you got in place to fall back on immediately?” He couldn’t answer.

Amazingly, some small businesses rely on one lead source, for example directories like Yellow pages or Thomson Local, and I’m sure many of them are doing great. But this is so dangerous, what happens if next time the directory is printed and there are 3 other businesses doing exactly what you do and their adverts are better than yours, or worse, what if there was a mistake and your number was printed wrong or you were omitted completely? Your trusted source of leads has now GONE. Put simply, every business should be propped up by multiple sources of ‘Lead Generation’, or ‘Pillars’.

This is known as the ‘Parthenon Plan’. Bear with me ! The Parthenon of Greece was created over 2 millenia ago and was built on more than 60 pillars to withstand unknown challenges. In the late 17^th century, it was used as an ammunition store and suffered a direct hit exploding the munitions inside. However, most of the building and columns are still standing.

It’s about realizing that in order to grow, or even survive, you must use 8, 10 or even more pillars of lead generation so that if one or three start to perform badly, then you still have strong foundations propping up your business.

But isn’t cost restrictive? Most businesses have a marketing budget and it just won’t run to adverts here and there, leaflet drops, internet advertising etc etc ; and anyway what else is there?

Ok here’s a list of what you can employ as lead generation pillars.

· Direct Mail
· Pay Per Click Advertising
· Search Engine Optimisation
· Leaflet Drops
· Telephone Marketing
· Email capture
· Autoresponder
· Direct Sales
· Joint Ventures
· Online Public Relations
· Run Competitions
· Open Days
· Systematic Referrals
· Internet Advertising
· Offline Public Relations
· Shows, Events
· Affiliate Programs
· Networking
· Teleseminar
· Print Advertising
· Radio and TV
· Newsletters
· Sponsorship
· Mini Courses

And on and on and on. I could fill this list with a HUNDRED ideas.

Action Steps –

Make a list of your existing lead generation strategies
How much business do you generate as a percentage on each strategy ?

If you have less than 8 strategies (pillars) and any one of them (or two or three) add up to more than 40% to 50%, you don’t have a Parthenon, you have a Leaning Tower of Pisa, and you may have to prop it up.

The ideal spread would be to have 10 strategies, each bringing in 10% of your leads, but any spread is better than relying on one or even two key strategies.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

Getting a 100% profit increase is easier than you think

2011-02-16T09:37:00.001Z

There are only 3 ways to grow your business

1. Increase your customer base

2. Increase the value of each transaction

3. Increase the frequency with which your customers buy from you

500 x £10 x 10 = £50,000.

Let’s see what happens if we increase our customer base by just 10%, the value of each transaction by just 10% and the frequency by which those people buy, by just 10%.

550 x £11 x 11 = £66,550

That’s an increase of 33.1% and all you have done is make small improvements in the three main areas of growing your business

At this stage, don’t worry about how you will be able to make those improvements, stick with me, and I’ll give you everything you need.

How about this;

Again, using our hypothetical business, let’s see what happens if we increase our customer base by 30%, the value of each transaction by just 20% and the frequency by which those people buy, by just 30%. Slightly harder targets, but still very achievable over time. What happens to our numbers then?

650 x £12 x 13 = £101,400

That’s an increase of 102.8%. You will have doubled your turnover.

Now, you might be saying, that’s all very well but my business doesn’t work like that, I’m a roofer, newsagent, computer repair guy whatever, and I just can’t increase the frequency with which people buy, or my business doesn’t have regular customers, and how the hell do I raise my prices, and all this in a double dip scary economy etc etc ?

I promise you that in the weeks and months to come, I will show you how you can influence these numbers no matter what business you are in.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

Boy, are your customers selfish !

2011-02-15T09:58:00.001Z

You may have heard all this before, but understanding how to communicate benefits and how your customer will benefit from what you have to offer, is crucial to your marketing efforts.

When a prospect looks at your web site or any sales literature for that matter, they are tuned firmly into Radio “WII FM”.

That's Radio, "What's In It For Me?”

Your prospect wants to immediately see just what it is you can do for them. Your prospect has a problem that he or she, wants YOU to solve, and they want to know if you can solve it.

Here’s an example of some ‘features’ being advertised in the local press and on the web.

“Our pans are professional grade cast iron”

“I do Home Conveyance”

“24hr Domestic Plumber”

“uPVC Doors”

You can see adverts with lists of features everywhere in the Yellow Pages in any town in the UK.

For example;

Tree Work

· Hedge Cutting

· Pruning

· Stump Removal

· Felling

None of these adverts stick out and there are pages and pages of them saying exactly the same thing, and it’s a safe bet that the marketing materials of these companies are exactly the same.

It's all too easy for you to reel off a string of features about your products, but your prospect really doesn't care at this point, because they can't see the immediate benefit for them; they want to know what YOU are going to do for THEM.

If you don't tell them straight away, they'll move on and find someone else who will.

So how do you decide on what the benefits of your product features are? Use the ‘Drill Down’ method

Start off with a feature of your company and ask yourself "Why does that matter to me?" If you can keep drilling down and asking "Why does that matter to me?", you haven't yet reached the benefit of that feature.

Interrogate yourself:

1. Name a feature.

2. Then ask yourself, "What's important about that?" Then,

3. "Which means that I get____"

4. "Which means that I no longer have to______"

5. "This means that now I get to______."

Demonstrate to your prospect how your product or service delivers the benefit. Here's an example;

“Our pans are professional grade cast iron” (So why does professional grade cast iron matter to me?)

“No matter how uneven the type of surface on which it is placed, on a stove top, an open grill or over a barbecue, it will cook food evenly. (So why does evenly cooked food matter to me?)

“It prevents burning or sticking without constant attention” (So why does that matter to me?)

“You will produce beautifully cooked mouthwatering food, easily, every time for your family/customers.”

There’s the benefit.

Here’s another example:

“We sell running vests made from cutting edge textile technology materials” (So why should that matter to me?)

“Because the clothes are made of hi tech, soft, breathable fibres” (So why do hi tech, soft, breathable fibres matter to me?)

“Because you can move more freely and comfortably in the clothes, and they wick perspiration away” (So why does that matter to me?)

“You can get more health benefits from your running regime if you have comfortable clothes that enable you to exercise comfortably.”

That's the benefit.

People do not buy on features, they buy benefits.

It’s important that you translate your features to benefits in order to convince your prospective buyer they will benefit from buying from you.

People reach a point when they decide to buy. It’s just a momentary decision, and your task is to get people to the point of making that decision. You must understand that people will not get to that stage until they understand just how they are going to benefit from what it is you are offering them.

You could have the best product or service in the world, but unless you make people understand the benefits to them, they will not reach this decision point.

So here’s an action point for you. Gather up all your marketing materials, leaflets, brochures, website, letters, e-mails, everything; and examine them.

Do they convey benefits or features? If they are feature rich, then use the ‘drill’ down method I described earlier to get at least 3 or 4 of the benefits of doing business with you.

Then TEST your benefits on a small scale within your materials. Don’t immediately change tack with all of your marketing. Test it. So for example if you normally send out 500 leaflets by direct mail, send out 400 of your normal leaflet and 100 of your new ‘benefits rich’ copy; and see what happens.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.

What on EARTH are you in business for ?

2011-02-07T14:41:00.003Z

Over the next few months, and hopefully for as long as you decide you want to stay with me, I will blog specific examples of how you can increase your turnover. I’ll go into these in some detail so that you can set about using them easily.

However, first I’d like to challenge you to make one cataclysmic, fundamental, generic change to the way you and the people in your business, do business.

If you can embrace this concept, and maybe some of you have already, in which case this is affirmation you have it right; then this ONE change alone can change the way you do business from this day forward, and it won’t cost you a penny. It’s about a change in your state of mind, it is really, really easy to grasp

So then, let me ask, why are you in business, what is your purpose?

The answer I would usually expect to this question is “To make money”; and of course that’s an excellent answer. To make money. Absolutely nothing wrong with money and all that accompanies it. We love money.

But I want to get you to think about something else.

I heard a story the other day from a marketing genius called Chris Cardell which illustrates perfectly what I’m driving at, so I’ll start with that.

“At one point in time, Microsoft had over 40 BILLION dollars liquid just sitting around in a bank account earning interest. So what drove Bill Gates to get up in the mornings? Was it that he wanted to make more cash?

Clearly not. He loves his cash, don’t we all….. and the more of it the better.

Bill Gates is driven by the belief that by continuing to do business and to drive development of his products, that he is MAKING A DIFFERENCE IN PEOPLE’S LIVES. He is bringing REAL BENEFIT to people with his products.”

I spoke to a website customer of mine a few months ago, while we were designing his site; I asked him how he would describe what it was he did.

“I cure stress”, he said. “I cure stress”.

So what was he this bringer of immediate relief? A doctor ? Hypnotherapist? Did he sell herbal remedies? No. He was a packaging machine engineer. He’s the guy that visits a packing plant when the packaging machinery breaks down, and he fixes it. Now in the fast moving consumer goods industry where the packing company has deadlines and quotas to meet, and is being kicked by the manufacturers of the stuff he’s packaging, crisps, biscuits or whatever; my customer really does “cure stress”. He fixes the machine and makes sure that the quotas can be met.[1]

This mind shift, if you can adopt it in your own thinking and introduce it around your company, will make you PASSIONATE about what it is you do, and why you are doing it. The best thing is, this will NOT COST you ONE PENNY. Change the way you think about what you are providing and why you are providing it, and you are half way to winning the war.

If you can start to make this make this shift and become passionate about what you sell, you will be the best ever salesperson for your products and services, and it works for every business. You will be proud of what you do for a living. Proud of your products and services.

A Hairdresser could say “I’m in business to make people feel great”

Cosmetic Dentist “I’m in business to make people smile more”

Health Club “We re-charge people” or “we prolong people’s lives”

On a business card I was given today by another local web design company, it said “Hello, I’m Clive. I want to help your business grow.”

Why am I in business ? “To improve your turnover and hopefully improve your standard of life”

You may even get to the point, like me, that if I fail to convince someone that they need my products or services, and they walk away, I FEEL as though I’ve let THEM down by not being able to convince them that I can improve their lives.

So, I’ll ask YOU the question again. What are you in business for? What is the purpose of your business?

When you figure it out, write it in big letters and stick it all over your place of work…. and put it on your stationery and cards.

It can instantly change the way your customers look at you and will change the way you look at your purpose in business.

Join our mailing list and get stuff like this in your inbox

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK. Neil is also a trained Life Coach

[1] The packaging man is at www.winslowengineering.co.uk

Join our Exclusive club

2011-01-24T15:13:00.001Z

Over the coming months I want to show you, FREE (!)....

1. Why most small business advertising doesn't work and how you can be different.

2. That you should be using at least 10 different ways to get customers to your business. I'll tell you what they are. You could be missing out on a fortune

3. That most website designers are not marketing savvy. (Present company excepted of course). Don't let them drive your marketing strategy (unless you're with me of course!). I will give you powerful web design tips that you can implement to your own sites

4. That you only have 8 seconds to make an impact to a new visitor to your website, and what you can do to stop them leaving for the next site

5. That marketing is the greatest tool available for you businesses bottom line. Becoming 'good' will increase you turnover

6. THAT YOUR PRICES ARE ALMOST CERTAINLY TOO LOW. Only 10-20% of consumers buy on PRICE ALONE. If you don't believe me, take a look outside. Is everbody driving the cheapest car on the market ? No. I will show how to raise your prices WITHOUT losing customers and without putting off new customers.

Do you remember getting a newsletter from me in December that said I was going to launch a new service in January. Well, this is the start of it. Best part of all it's absolutely FREE. No catch.

At HW Marketing, we don't just sell websites, printing and SEO. We like to think of ourselves as your business partner. One of our reasons for talking to you regularly is that we want you to give you the best strategies for growing your business. Why would we do that, and why particularly, do we do it for free ? Because we want a relationship with you, and we want your business to grow alongside of ours.

The stuff I send to you on a regular basis is stuff that I pay for, but I share it, because that's what I like to do. If I share this stuff, then hopefully the more astute of you will see the value and use it, maybe even pass it on.

The stuff I send you works. Over the last 12 years the originator of these strategies has built a £20 million consultancy business by improving the turnover of businesses by 100% to 300%.

Work out how much that would be to you. What did you turnover last year ? £50k, £100k, a £million ? Whatever it was take that figure and increase it by just 10%. How much better would your business be by just increasing turnover by 10% let alone 100% ?

Over the coming months , I want to share more stuff with you. For FREE. All I ask is that if you like the stuff, please forward it on to other business owners and let them join our little exclusive club. What have you got to lose ? Nothing, but everything to gain.

FORWARD THIS TO A FRIEND OR BUSINESS COLLEAGUE RIGHT NOW. They will get the information straight to their inbox if they s or you sign on at

www.hwmarketing.co.uk and join our newsletter mailing list

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250

Your prices might be too low... and other stuff

2011-01-12T16:21:00.001Z

Do you remember getting a newsletter from me in December that said I was going to launch a new service in January. Well, this is the start of it. Best part of all it’s absolutely FREE. No catch.

At HW Marketing, we don’t just sell websites, printing and SEO. We like to think of ourselves as your business partner. One of our reasons for talking to you regularly is that we want you to give you the best strategies for growing your business. Why would we do that, and why particularly, do we do it for free ? Because we want a relationship with you, and we want your business to grow alongside of ours.

The stuff I send to you on a regular basis is stuff that I pay for, but I share it, because that’s what I like to do. If I share this stuff, then hopefully the more astute of you will see the value and use it, maybe even pass it on.

The stuff I send you works. Over the last 12 years the originator of these strategies has built a £20 million consultancy business by improving the turnover of businesses by 100% to 300%.

Over the coming months I will show you….

1. Why most small business advertising doesn’t work and how you can be different.
2. That you should be using at least 10 different ways to get customers to your business. I’ll tell you what they are. You could be missing out on a fortune
3. That most website designers are not marketing savvy. (Present company excepted of course). Don’t let them drive your marketing strategy (unless you’re with me of course!). I will give you powerful web design tips that you can implement to your own sites
4. That you only have 8 seconds to make an impact to a new visitor to your website, and what you can do to stop them leaving for the next site
5. That marketing is the greatest tool available for you businesses bottom line. Becoming ‘good’ will increase you turnover
6. THAT YOUR PRICES ARE ALMOST CERTAINLY TOO LOW. Only 10-20% of consumers buy on PRICE ALONE. If you don’t believe me, take a look outside. Is everbody driving the cheapest car on the market ? No. I will show how to raise your prices WITHOUT losing customers and without putting off new customers.

So stick with me and come back regularly.

If you want to join my mailing list and get the STUFF, FREE, straight to your inbox, then leave me a message at

www.hwmarketing.co.uk/contact

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Get more information at www.hwmarketing.co.uk

Too Lumpy - Niche it up

2010-11-26T13:27:00.001Z

I see so many sites these days that are just too lumpy. By that I mean that the content covers the businesses entire product and service offerings. Now there's nothing really wrong with that per se, if for example you are an e-commerce store selling a range of goods; because your 'hook' is that you are 'a store carrying a range of goods'. That's what your website trades as. But what if you are a small business and you actually offer a range of services that otherwise might be only loosely connected, then you should look at Niche-ing up your websites to allow better targeting.

What if for example, you are a landscape gardener, but you also hire out groundwork plant, and you own a 4x4 off-road range as well ? Loosely connected and conceivably, you might want just one site to advertise your services. Is one site going to be the best thing to do?

Take a friend of mine the other week. He wanted me to look at his website and give an assessment on how it might be improved if at all.

Now this bloke was a master-of-all trades.

He was a butcher, a baker and a candlestick maker, and his site covered all of his skills.

It was a neat site, well laid out, informative and anyone directed to it would have seen an online brochure with good up to date content.

But what about that site being found on Google ? No Chance.

I advised him to create another three sites to deal with each niche, and leave the current site up and running with a link to the new sites. If you do want to get found by search engines, the first rule is the landing page content (usually your home page) has to be relevant to what the searcher is looking for, and also relevant to your Metadata (that's the keywords and site description hidden in your site back end code).

So if I'm looking for 'Candlestick Maker', it's unlikely I will find you on page 1 if Google has indexed your Home Page content as belonging to the web site of a Butcher. So if your site is covering too much ground, and yet you want to get new business by being found on Google, niche up and get each site relevant to your products or service.

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200.

The Best Bar None ? Probably

2010-10-24T10:44:00.001+01:00

Hire a party bar !! HW Marketing UK are pleased to announce the website launch of Reggie's Mobile Bars . Adam Lebbon, Reggie's proprietor, says "We are the Mobile Bar Hire company for all occasions. Our fully trained, uniformed staff are there to make your event run smoothly.

Based in West Sussex and covering Sussex and Hampshire we offer our party bars and our hog roast catering services for any event.

Corporate Events, Weddings, Festivals, Hospitality Events, Parties or any type of event where you want a private bar to be an atmospheric focal point.

Our staff are fully licensed, fully insured,fully trained and uniformed.

We offer draught lager, bitter, cider as well as a range of wine and spirits to match your bar hire requirements. A complete service so you and your guests can have as wide a choice as at any pub.

We can offer a range of different types of bars, Pre-Paid hire bar, Token hire bar and Cash hire bar.

Our versatile hire bars are in collapsible units of 6ft, so you can have as long or as short a bar as you like depending on the venue."

In the UK, the tradition of pig roasting, more commonly known as a Hog Roast, helps to create a sense of occasion, particularly at parties and celebrations.

This beloved British tradition is one of the most practical and low maintenance ways to create a sense of occasion when feeding a large group. The group inevitably gathers around the roasting hog to take pleasure in the sights and aromas before enjoying a delicious and wholesome traditional meal.

Reggie's Mobile Bars and Hog Roast can be used indoor and outdoors.

All food is cooked on site,

Reggie's staff arrive about 7 hours before service, and after set up, an average hog takes about 5 hours to cook .

They serve the hog straight from the machine to keep it nice and hot, and service takes about an hour.

The Hog Roast is served with apple sauce,salad, and Reggie's provide napkins, paper plates, serving table, plastic utensils and a gazebo.

When your event is finished, they clear all rubbish from the venue.

Also available to hire are , crockery, stainless steel cutlery, tables, chairs and table cloths

Based in West Sussex and covering Sussex and Hampshire Reggie's offer party bars and hog roast catering services for any event, Corporate Events, Weddings, Festivals, Hospitality Events, Parties or any type of event where you want an atmospheric focal point.

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200.

It's a Wrap !!

2010-10-12T13:38:00.003+01:00

HW Marketing UK, a Chichester Web Design company are delighted to announce the launch of a new website for Winslow Engineering of Bosham.

In a fast moving consumer goods environment, Winslow Engineering knows how important it is for you to keep a packaging line in good order and working when it should.

Winslow Engineering are an independent, packaging system electronic engineering services company that will provide you with a fast solution to all your automated packaging system technical problems.

Winslow Engineering have been providing a professional engineering service to the food packaging industry for many years.

Based in West Sussex, they have a wealth of experience of many brands of packaging line systems, including flow wrappers and thermal transfer coders.

They have have experience of GMP guidelines (Good Manufacturing Practice) and FMCG (Fast Moving Consumer Goods)

Repair and maintenance of packaging, coding and labelling equipment is a vital, mission-critical element of a packaging production line in a fast moving consumer goods environment. Automated packaging systems are designed for either stand-alone operation or straightforward and seamless integration into a factory IT infrastructure to deliver peak performance, so it requires a high degree of technical engineering capability.

Winslow Engineering's ability to respond quickly to problematic situations has built their reputation as a reliable resource in the packaging industry.

Ralph Pearcey, IEng, MIET, is the proprietor of Winslow Engineering.

Ralph served an apprenticeship in Scientific Instrument Making at the National Physical Laboratory, before going on to gain a UK HNC in Mechanical and Aeronautical Engineering and City & Guilds Full Technological Certificate in Production Engineering. Ralph also has City & Guilds in Wiring Regulations (BS7671), Inspection and Testing of Electrical Installations and Inservice Inspection of Electrical Equipment.

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK. Neil is also a trained Life Coach

Your website needs urgent SEO

2010-10-08T15:46:00.001+01:00

If you own a small business with a website, or if you are planning to set up a website, you might not yet realise how difficult it is to actually get traffic to your site.

Many small businesses naively enter the web assuming that they will miraculously end up on search engines. All of them quickly find out that isn't the case.

To get on those engines, you have to go through a process called search engine optimization (SEO).

For years now, there have been tons of people researching just how SEO works and how they could use it to their advantage. If you want your business to pick up, you have to do the same.

The easiest way to do this when you're just starting out is to hire someone to help you with SEO.

This won't cost you a lot of money, and it will help you get an insight on just how the internet actually works, and it will be valuable knowledge that you can take forward; perhaps quite soon you won’t need to pay at all because you’ll also be an expert.

Techniques for search engine marketing change all the time, so much so that it literally takes full time attention for anyone to understand everything out there. Seeing that you probably don't have that kind of time, hiring someone that does SEO for a living would be quite logical. You can really benefit from their experience.

One of the first things that you will do with your SEO consultant is to determine who your target audience is and how they operate the internet. One integral part of this process is keyword research.

During that time, you will work out what words people are using to find your site and others like it. That way you can put those words on your site and in your marketing material, providing associations with you and the words. You will also use these keywords with the inbound links you put for your site on other sites so people click on them and already know what to expect from your services.

However, you should be aware that keywords are not the be all and end all as most amateur web builders think. The search engines use over 200 different scoring pointers to determine the ranking of your site; you need to get a lot of these right to be page 1 for your industry. Of course if you are a local business, you are competing against a smaller market, and so your chances are better, and the SEO is slightly easier, but just as finely balanced.

Don’t be fooled into thinking you are successful at SEO if you are on Page 1 for your own particular web address (URL). A URL is unique so it’s hardly surprising ! (However, that does raise another point that could fill a whole day’s seminar, choosing a good URL !)

If you are planning on building your own website because it’s FREE. Think again. A website designer will be able to optimize your site right from the start. The chances are you won’t be able to without lots of research.

Your SEO expert will show you that SEO is not just about what is on your website, but also how you put the word out about your website. It’s not all technical, and it can be a lot of fun, especially if you are a budding author !.

As your traffic begins to improve, you and your SEO chap will be able to monitor where you're getting the most success so you can direct your search engine marketing down that route. The consultant will draft monthly reports for you so you can see just what is happening with your website. It may take some time for things to pick up initially, but after a few months of work, you should see a great deal of benefits for your small business.

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK. Neil is also a trained Life Coach

Link Exchanges Schemes are Bad for YOUR Health

2010-09-29T15:23:00.000+01:00

So you’ve got yourself a website, and all excited about it you tell your friends, colleagues and business contacts all about it; and the first thing they say is “ Oooh.. that’s great, you can link to mine and I’ll link to yours”.. and everybody involves thinks this is a great idea exchanging links in this way because hey, the more links you have makes your site popular with Google.

Now this is all very well if you are talking about a few links between ‘networking businesses’, but in the bigger picture, exchanging reciprocal links is not a good way to ingratiate your site with Google. Be wary of joining Link Exchange Schemes or you could catch a nasty cold!

If it were that easy all we’d have to do is put a couple of hundred (or a thousand ) links from our web pages to other pages and ask them to do the same. Websites would immediately become ‘huge link banks’ rather than sources of information which is essentially what they should be in every case, even commercial sites.

Google views 1 to 1 reciprocal linking very very low in importance, for just that reason.

I’m not saying you shouldn’t do your friends a favour and they not do you the same, but just think about what Google thinks is important or you might just have a long term negative impact.

Google LIKES inbound links to your site where there is no reciprocal link back. Why ? Because that scenario is a neutral (and therefore more valuable), editorial vote for your site’s content.

Google ABSOLUTELY LOVES the inbound (and not reciprocated) link where the link is from a site that is relevant and complementary to your own, ESPECIALLY if that site is regarded highly by Google already. So if you do arrange that reciprocal link with a business friend, just consider that your visitors may find their site irrelevant to what they are looking for. e.g. don’t link to your friend’s Doggie Washing Service if your site is about Commercial Property Investment for example. Keep it relevant.

So how do you go about getting quality links ?

What about Link Exchanges then ? You know, those people who drop an e-mail into your inbox offering a campaign where your site offers other sites (with similar relevant content to yours) a link ,and in exchange adds a links to yours from theirs. Well, we’ve just blown reciprocal links out of the water; but schemes like that that promise hundreds of links are not a good idea to get involved with.

Here’s why you shouldn’t take my word for it, this is what Google has to say about this.

“..Excessive link exchanges, could “negatively impact your site’s ranking in search results.”

“ Don't participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.”

“some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results”.

“The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

So ok. If you can’t use Link Exchanges, how do you go about getting quality ‘votes’ for your site ?

Link exchanges used to be a popular but old way of getting links, and although links of any type to your site are still counted there is always the risk that you could catch a very bad cold if you actively participate in link exchanges.

Start to look at the social networking sites and get your site out there. Social networking sites such as Digg, Twitter, Delicious, facebook and Stumbleupon are well capable of driving traffic in their thousands to your site; but only if you have unique and interesting content on the site. The more interesting your content, the greater the chances someone else will find that content useful to their visitors and link to you.

Always consider that your outward links are part of your content. If you link to sites stuffed with irrelevant adverts or to a site that tells you how to Wash a Dog (and your site is about Property Investment), then the visitor is going to question your motives and will not link his own site to yours.

So focus on good quality content and then look at using social networking to drive visitors to your site. If you have good content, then other sites will start to link to yours.

If you ARE involved in Link Exchanges, visit the reciprocal links as often as you can and make sure you don’t have an unhealthy neighbour, and that you still have a link back.

Always remember that the risks of a Link Exchange system far outweigh the benefits.

Phab new site launch

2010-09-25T10:34:00.000+01:00

We are pleased to announce that we have launched our latest site for Chichester and Wittering PHAB Club.

PHAB stands for People Have ABilities.

Chichester and Wittering PHAB is a club where disabled and non-disabled people can get together in a social environment with total inclusion.

Their members ages range from 8 to 55.

Chichester and Wittering PHAB is a charity in it's own right but the only funds they raise are by jumble sales, car boot sales, designing and selling Christmas cards and collecting days.

They are always looking for volunteers to help them out with activities, ideas or to make donations to keep the charity going.

If you would like to help, please visit the site and tell them how you can help.

Visit http://www.chichesterandwitteringphab.org.uk/

Did Google just instantly kill your website ?

2010-09-23T16:06:00.000+01:00

You may, or may not yet, have noticed over the last two weeks that Google has made major changes to the way they present your results by predicting a full page of results as you type.

This is ‘Google Instant’

So what is ‘Google Instant’ and how does it affect your website?

'Google instant' is a new search enhancement that shows a page of results as you type. Google reckon that this saves the visitor seconds on each individual search, so is it a smart gimmick ? Google are far too savvy to risk their cash cow on a mere gimmick. Google believe that ‘Google Instant’ will deliver much more relevant results over time, and that will keep Google at number 1 as the search engine of preference. ‘Google Instant’ will also ‘learn’ as individual users search. So what does that mean ?

This is the first very important distinction between the new and the old google

It used to be that if two people typed in the same search term they would get the same page of search results. This made it relatively easy to optimize a site on a specific search phrase. However, over time, Google will now ‘tweak’ the results for individuals based on their search history.

As an illustration then, John Smith works on a farm and is looking for a fencing company in Sussex. So is Fred Brown, who wants a fence around his Arundel residential property. Typing in ‘Sussex Fencing’ will give them both the same page of results (in the old Google). In future, Fred Brown, who also fences as a sport, will start to see different results over time because of his interest. In six months time, Fred Brown will be returned more sporting result pages because Google will have ‘learned’ that he clicked on more Sporting Fencing pages than Fencing Contractors.

Now this only happens if you are logged into Google with your account, but it’s only a matter of time before ‘Google Instant’ is a default for all google users.

Some experts think that this makes optimizing your site to appear on page 1 virtually impossible.

Not true.

It changes the way you and I need to approach site optimization. It changes the game… and it is a game ! Just like in any game, the winners are the most flexible and nimble team and the ones with the best all round strategy and set up.

What is the best strategy ?

Content, content, content.

Give your visitors exactly what they are looking for and you will win with the search engines. If we play this way, we give your web site visitors relevant benefit and in doing that we are giving Google’s customers relevant benefit and so Google will want US to win the game.

More and more SEO has less to do with figuring out the search engine algorithm and more to do with content; content that serves customers. That means we have to start working together more and more as partners, because we need regular up to date content from you and in return we will make sure that we play the game well.

That changes the game for us in that we would like you to spend more time making articles, newsletters, blogs etc. We have a specialized SEO service set up for this and this is outlined below.

So how can HW Marketing help ?

We can ensure that your ‘expert content’, articles, blogs etc, get out there into the web, and in doing so hardwire your site to hundreds if not thousands of relevant links that Google will look on favourably.

You will notice also that 'Google Instant' favours large companies and brands and pushes the searcher toward those sites. This is because with predictive results, a page of results is presented to you after typing just a few letters. Potentially then, a visitor may find exactly what they want before they have typed the ‘sussex’ bit of ‘Fencing Sussex’. Firms with large SEO budgets will always globally and nationally out rank the smaller business anyway. It was our job as SEO people to make sure that we picked the least competitive (but still high traffic!) local search terms for your website to ensure you beat these big brands on a local basis. Now, we need to work differently to beat the big chaps.

Please take a look at our SEO service, and call us to discuss any questions you might have.

HW Marketing are a Chichester Web Design company and the choice for Startup Companies and small businesses who want an affordable professional optimised website presence quickly

We've got to move it move it, we've got to, move it!

2010-09-22T16:41:00.001+01:00

HW Marketing UK, a Chichester Web design company, are pleased to announce another website launch for a start up company today.

Man and a Van company, manandabigvan.co.uk came to us just three days ago ad wanted an optimized website presence as soon as possible.

Robbie, the company's proprietor, was aware that a website takes time to bed into the internet and that it takes time before a site can be found on search engines.

Man and a Big Van operate in the Surrey, Sussex, Hampshire, M25, A3 and M3 corridors. Their list of services include (but is not limited to) small removals, courier service, store collection, student moves, business/office moves, long distance service, house clearances, collect and deliver e-bay purchases and furniture delivery. Our van is fitted with a tail lift for heavy items.

Man and a Big van use a Mercedes Sprinter with an extra high Box Conversion and a tail lift for heavier goods

We look forward to working with manandabigvan.co.uk

5 of the biggest mistakes new businesses make

2010-09-07T15:12:00.000+01:00

The following are five easy traps to fall into that all new and growing businesses must do everything in their power to avoid.

Any one of these five could seriously limit your income and profits. Combined, they can destroy a business. Avoid at all costs.

1 Trying to sell something that people don’t want

It sounds obvious but you would be surprised.

Choosing a good product or service to sell is easy.

You just choose something that large numbers of people are currently spending money on – and market it better than anyone else.

But that’s far too easy for many would-be entrepreneurs who feel they have to invent something new. If you’ve watched Dragons’ Den you know precisely what I mean.

Your product may be ‘great.’ It may be something we all ‘need.’

Just make sure it’s also something that people want. It’s a key distinction

2 Wasting Money on Ineffective Advertising

Most small business Advertising does not work.

You must be ruthless and immediately stop any advertising that is not producing profits for you.

When you’re growing a business, finances can obviously be tight. The problems caused by wasted advertising go far beyond just losing the money. Businesses end up in a loop where they feel pressured to throw more at the advertising, that creates more financial pressure and then there’s the continued frustration that the ads are not producing customers.

This cycle of Advertising despondency is very demoralising as well as being very expensive.

If you’re Advertising is not working – Stop It!

3 A Website that’s the World’s best kept Secret

I’ve seen business owners spend weeks, months and in some cases years building their website. Many of them have probably not even spent 30 minutes working out how to get people to the site.

Unfortunately, the quality of your website has virtually nothing to do with the number of people who will visit it. The analogy of the internet as a massive shopping centre is just plain wrong.

Actually the opposite is true. Take all the shops in the mall, spread them out over a radius of 100 miles and make people drive to them and you have a closer analogy of what it takes to get people to your site.

So how do you attract customers to your website?

Here are 7 methods to focus on, all of which we can cover with you in detail

1. Pay per Click Advertising

2. Search Engine Optimisation (SEO)

3. Viral Marketing

4. Email Marketing

5. Online Articles

6. Inbound Link Campaign

7. Offline / Traditional Advertising

Do all of them and you’re set to become a true online success story. We can help you with any of these

4 Creating Unrealistic Time/Money Pressures

Most new and growing businesses seriously under estimate how long it’s going to take them to be successful.

It’s certainly possible to create remarkable shifts in your business performance faster than most people think possible.

But it’s also true that masterpieces take time.

It’s a real shame when you see entrepreneurs with really good, solid business ideas suffer because they haven’t given themselves enough time. You need to have access to enough cash to keep you going, probably for twice as long as you planned. How you do that is up to you. You have to do what it takes and you have to give yourself enough time.

5 Just Selling One Thing - Not creating a ‘back end’ of Products and Services

I’ll go as far as to say that if you don’t get this one right, you’ll never have a truly great business.

The real profits in most businesses are in the long term relationships with customers

The costs of Marketing to new customers are very high. The costs of Marketing to existing customers are very low – with the internet and email, close to nothing.

So you simply must build up a ‘back end’ of products or services to offer your customers.

If you do not have anything obvious to offer them, find someone who does, team up with them and offer their stuff to your customers.

It’s all in the back-end!

Water, water everywhere... or not

2010-09-02T16:46:00.002+01:00

HW Marketing UK, a Chichester Web Design Company are pleased to announce their latest website launch, Ecoteric Systems Ltd.

Ecoteric were so keen to go live with their website as soon as possible, that they insisted on launching with only the home page completed.

Ecoteric have rebranded substantially in the last few months and the new website reflects the new image.

The rest of the site is due to be completed in just 8 days time.Global water consumption is doubling at a rate that is more than twice the rate of population growth.

Fresh water is a finite and precious resource, which has, in recent years, largely been taken for granted.As our climate becomes drier and warmer, so the need to call on efficient, ecological purification systems grows at a rapid pace.

Ecoteric Systems Ltd design, construct , monitor and maintain bespoke natural wastewater handling, sewage and effluent treatment/purification systems and work within the regulatory advice of the Environment Agency and the EU Water Framework Directive.
Ecoteric provide environmental consultancy relating to all aspects of wastewater handling in Industrial, Agricultural, Domestic and Leisure environments.As our climate becomes drier so the need to retain rainfall becomes greater.
As the charges for water increase at a rapid pace we are finally looking at ways of using every last drop that falls on our property. Legislation is already in hand to ensure that roofs covering a certain area will be required to collect water for use, a process known as rainwater harvesting.

Simple water butts are widely used, but these will be replaced by much larger and sophisticated water systems. These are already being installed in agricultural buildings, industrial and commercial sites.

Ecoteric Systems can providde expert advice in rainwater harvesting. They undertake a full site assessment, providing a range of solutions which include full system design, installation and maintenance.

Find out more at www.ecotericsystems.com

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

We've 'engineered' another new client

2010-08-27T13:49:00.002+01:00

HW Marketing, a Chichester Web Design company are pleased to announce a new Website client, WINSLOW ENGINEERING of West Sussex.

Winslow Engineering has been providing an independent service and repair service to the food packaging industry for many years.

Based in West Sussex, Winslow Engineering has a wealth of experience of many brands of packaging machinery, including flow wrappers and thermal transfer coders.

They have experience of GMP guidelines (Good Manufacturing Practice) and FMCG (Fast Moving Consumer Goods)

Repair and maintenance of packaging, coding and labelling equipment is a vital, mission-critical element of a packaging production line in a fast moving consumer goods environment. Packaging equipment is designed for either stand-alone operation or straightforward and seamless integration into a factory IT infrastructure to deliver peak performance, so it requires a high degree of engineering capability.

Winslow Engineering's ability to respond quickly to problematic situations has built their reputation as a reliable resource in the packaging industry

Phab new client !!

2010-08-13T13:34:00.000+01:00

HW Marketing UK, a Chichester Web Design company are pleased to announce that we have been asked to develop a website for the Chichester Phab Club Charity.

Phab is a charity dedicated to promoting the integration of people with and without disabilities.

Phab believes that we need to challenge negative attitudes towards disability and their Disability Awareness Training programme is part of this strategy.

Phab works to give disabled people greater independence and freedom, believing this is vital to the creation of a fully inclusive society, in which every one sees themselves valued for the contribution they make.

Since 1957 when the first club was created, Phab has supported a network of clubs across England and Wales run by the members for the members.

Each club organises a diverse programme of activities - arts and crafts, quizzes and games, speakers, sports, discos, days out, group holidays and usually meets once a week.

The clubs cater for juniors (under 18) and/or seniors. Members who joined as teenagers often remain or return as seniors. What the clubs all offer is the opportunity for everyone to get together, enjoy each others company and have fun, providing valuable support for families and carers who can sometimes feel isolated. Siblings belong to the same club and families are able to enjoy events and activities together.

All clubs are encouraged to meet on a regular basis and nationally at conferences and events such as the annual Heartbeat Hike in Londons Hyde Park.

The Chichester Region website will be launched early September

Copy and Coffee Launch

2010-08-13T12:26:00.000+01:00

HW Marketing UK, a Chichester Web Design company, are proud to announce the launch of their latest website designed and developed in less than 3 weeks for Wordsouth.org.uk

Aspiring writers in Hampshire and West Sussex now have a gathering place where they can spark off other aspiring writers of all levels and work towards their own personal goals.

Wordsouth.org.uk is a new not -for-profit enterprise based in Havant that provides a nucleus for artistic talent or those aspiring to artistic talent.

Their new premises in The Pallant, will host reading groups, writing groups, forums, art exhibitions, writing courses, and related events in comfortable coffee and cake surroundings in their new and secondhand bookshop.

Regular Courses and Groups include Creative Writing with John Haynes. John won the Costa prize in 2006, and the Troubadour Prize in 2007. He has published four books of poetry, children's fiction, travel writing and books about literature. His most recent book, You, launched in July 2010. He has taught creative writing at universities, colleges, schools and the WEA.

Check out the website for all Courses, Groups and Events

www.wordsouth.org.uk

Summer Sunday Roast

2010-08-08T15:57:00.003+01:00

If you really fancy a Sunday roast during the summer, but just think that it might be a bit heavy. Try this easy light, summery version.

Take 1 chicken, spray it with olive oil and sprinkle some dried mixed herbs on the skin. Roast as normal.

In the meantime, slice up some potatoes (about the thickness of a pound coin), parboil for a few mins. Slice up 2 cloves of garlic, onion and leeks.

Drain the pots, spray with olive oil, sprinkle with salt, tiny bit of turmeric and tiny bit of chinese five spice, shake them - not too vigorously. When the chicken is ready, take it out, leave in a warm place and cover with foil to rest.

Tip the chicken fat into a ramekin for use another day and stick in the fridge. With the chicken residue and the roasting pan just moist with chicken fat, tip in the potatoes and set the timer for 30 mins and slap them in a fairly hot oven. Keep shaking them so they don't stick. After about 20 mins throw in the garlic pieces, onion, leeks and a glass or so of white wine . Shake and cook in a hotter oven until the pots are brown and still very moist from the liquid, for approx 15mins.

Enjoy

Brought to you by HW Marketing UK - a Chichester Web Design company
Sign up for our Summer Draw and win a bottle of champagne and page 1 of Google !

A rejuvenated website for agedefyserum.com

2010-07-31T11:14:00.002+01:00

HW Marketing UK, a Chichester Web Design company, are proud to announce a new website and SEO client. Denise Bell-King who owns and runs agedefyserum.com has asked us to rejuvenate and freshen up the company website, and help her reach Page 1 of Google by October.

Denise is an ex sales manager and journalist who successfully rode the recession with her award winning product 'Age Defy Serum'.

Denise created a formula that included Retinol A, Jojoba and Palm Oil that she tried out on herself and it fulfilled everything she wanted to achieve. The results were fantastic, but Denise then had the challenge of how to make the product without resorting to pestles and mortars in the kitchen, but likewise, without having to manufacture thousands.

Here, fate played a hand and through a chance meeting with a local manufacturer, they offered to make just 500 bottles of Denise's Age Defy Serum to her exact formula. The first batch rolled off the production line in 2007 and she has not looked back.

Age Defy Serum boosts your skin's defences from the inside out and dramatically reduces wrinkles furrows and frown lines. It will soothe, strengthen and age proof your skin on your face, neck and is perfect for smoothing away the tell-tale signs of ageing on the backs of hands too.

Packed with high quality ingredients including Palmitoyl Pentapetide-3, Pro-Retinol, Jojoba Oil and Vitamin E, Age Defy Serum has helped thousands of women to achieve younger looking skin.

Age Defy Serum is particularly effective on the following areas:
- Age sports and pigmentation
- Crepey Neck syndrome
- Nasal-labial lines
- Crows Feet, wrinkles and saggy eye lids
- Decolletage
- Jowls

Denise said of her serum, "I cannot tell you how thrilled I am that so many women seem to love this product as much as I do. Creating the serum was a real work of love, as I wanted to use very natural ingredients, but make sure the choices I made were as potent as possible. The result certainly seems to work."

Age Defy Serum has been shown in tests to reduce the appearance of wrinkles by at least 44%, increasing skin texture, smoothness and clarity with daily use.

We are looking forward to working with Denise on this exciting new project

You can find out more and buy age defy serum from the old site at
www.agedefyserum.com

You can contact HW Marketing at
07767 304509
www.hwmarketing.co.uk

Water, water everywhere, but not a drop to drink

2010-07-28T10:27:00.002+01:00

HW Marketing UK, a Chichester Web Design company, are pleased to announce that ECOTERIC SYSTEMS Ltd have engaged us on a programme of websites throughout the summer.

Ecoteric Systems specialise in Ecological Engineering- delivering natural clean water solutions, which conserve and recycle water and provide irrigation, whilst keeping energy derived from the burning of fossil fuels to an absolute minimum.

Ecoteric Systems Ltd , design, construct, monitor and maintain bespoke wastewater handling and water, sewage and effluent treatment & purification systems to suit your needs and work within the regulatory advice of both the Environment Agency and the EU Water Framework Directive which will become law in 2015.

In 2015 all wastewater discharge will be required to meet regulatory standards, and Ecoteric provide solutions to meet those standards.

Ecoteric's solutions can be applied to Agricultural, Domestic, Industrial and Leisure Applications (Golf Courses for example)

HW Marketing Grows

2010-07-21T16:45:00.001+01:00

We are proud to announce that today we have completed Phase I of our project to accept and take over the business portfolio of 'r-Admin' (www.r-admin.co.uk), a website design and hosting company in Portsmouth.

Phase I was completed earlier today when Neil Holley-Williams of HW Marketing (a Chichester Web Design Company) took over the contract that r-Admin holds with a National Colocation Internet Service Provider.

Our State of the Art Co Location Datacentre

This effectively provides us with a second dedicated server in a secure location, with a uniform 100Mb/sec connection to best serve our web customers.

The acquisition means that we can not only serve r-Admin's existing customers, but we will soon have more flexibility in the 'types' of website we can offer to our own existing and new customers.

The server allows us to encompass database technology behind our websites allowing for more complex features and a database driven Content Management System on newly commissioned sites.

r-Admins current customers include, The Olive Tree in Southampton, Ormsby Lodge, The Specialist Hoarding Company and Mozzarella Joe's

Phase II of the project will include introducing ourselves to our new portfolio of customers, and finding out what they will want from us over the coming months

Copy and Coffee

2010-07-14T10:27:00.000+01:00

Hot on the heels of yesterdays commission, HW Marketing Uk, a Chichester Website Design company, are proud to announce our latest website customer, 'Wordsouth.org.uk'.

Wordsouth is a new third sector venture, backed by the famous Arvon Foundation, to be based with bookshop and coffee premises in Havant. Wordsouth is a 'new writers' community running courses and events for new writers of all levels.

New website commission

2010-07-13T11:40:00.001+01:00

HW Marketing UK, a Chichester web design company, are pleased to announce they have been commissioned to provide the website for 'The Coast and Downs Directory. The directory is produced once a month, delivered free and strives to connect local businesses and residents of the postal area of PO18.

Catherine Daley publishes the monthly magazine and is passionate about buying local, being local and making the very most of the amazing area that we live and work in.

If you wish to advertise in the directory, please call Catherine on 023 9263 1139

Our CMS - Easy Peasy, Lemon Squeezy

2010-07-12T12:10:00.000+01:00

HW Marketing UK, a Chichester Web Design company, have just delivered a website with Content Management System, to The Berkeley Arms in Old Bosham.

I needed a website that I could update quickly and simply by myself, because I don't have a lot of time to do it in. The Content Management System that you provided with my website is incredibly easy to use, as you said it would be. I'm really very impressed. Thankyou. Clive Brandon.

The Berkeley Arms is a traditional pub in Old Bosham, and changed hands some 6 months ago and is now under the expert guidance of Clive and his wife, Rosemary .

The pub can rightly be described as the centre of the village for Live Entertainment and Traditional Pub Food (served 7 days a week)

To contact The Berkeley Arms, click here

Plain Sailing for Andrew

2010-07-12T11:52:00.000+01:00

HW Marketing UK, a Chichester Web Design company, have just delivered a website to a 'luxury culinary experience provider'. In plain english, that translates as a Personal Fine Dining Luxury Chef

Andrew Bellchambers is a Personal Chef who has learned his trade all over the world, as well as with Rick Stein and Michel Roux Jnr at Le Gavroche in London. Andrew has cooked for royalty all over the world and was on the personal staff of the First Sea Lord (Head of the Royal Navy) as personal chef.

Andrew is a member of the Craft Guild of Chefs, and winner of the 1997 Gold Medal for Royal Navy Chef of The Year & 2006 Winner of Scottish Lamb Chef of The Year.

Andrew served in the Royal Marines for 28 years. Contact Andrew for a quote here

Visiting Bosham, West Sussex

2010-07-01T14:22:00.003+01:00

Bosham (pronounced 'Bozzum' ), is a beautiful village nestled on a small peninsula between two tidal creeks towards the eastern end of Chichester harbour.

It is very popular with day trippers and week-enders who come to enjoy the unsurpassed beauty and views. Artists and photographers flock to it's shores. The area is served very well with local accommodation and traditional country pubs.

Bosham is a well renowned centre for sailing, with literally hundreds of moorings for boats and yachts, and provides a wonderful sanctuary for wild fowl.

Bosham has a unique history; in the local parish church is the original chancel that is depicted and named in the Bayeux Tapestry. On the tapestry itself, Harold can be seen entering Bosham Church to pray before crossing the Channel from these very waters more than 900 years ago to negotiate the English throne with William of Normandy.

It was at Bosham that King Canute demonstrated that even he could not hold back the tide. According to oral tradition, he grew tired of flattery by the locals. When one such flatterer said the king could command the obedience of the sea, the King proved him wrong by practical demonstration on the foreshore.

Canute, seated on his throne with the waves lapping around his feet. He commanded time and again "Go back, sea!", but the tide continued as expected. Canute put it to his courtiers that the sea was not obeying him and insisted they stay there until they admitted it. Anyone who parks a car on the shore road at Bosham and fails to consult a Tide Time table will experience a similiar demonstration.

Bosham is a gastro paradise and well served by traditional restaurants and traditional pubs serving traditional food at affordable prices .

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200.

What EVERY Web Page should have, but most don't

2010-06-24T14:31:00.003+01:00

There is something that every web page MUST have, and yet most are missing. Every page on your website is, or should be, a ‘SELLING’ page.

I don’t mean that you should suddenly look at your site and turn it into an e-commerce site of course; however we are all in business to sell something whether it be a service or a product, information etc; but what I do mean is that every single page on your website should guide your visitor closer to a sale.

Every page on your website must have a purpose towards that end, and fundamentally that purpose must be to move the visitor closer to a sale even if it’s not directly concerned with making the sale itself. In other words, move the visitor down through your sales funnel, either directly or by asking them to sign up as a member or to download free stuff or watch a demo video.

Whenever you design a web page (yourself, or with your web designer) you should always have at the back of your mind, what do I want the reader to DO next, and every page must have your desired action in it somewhere.

In Web Marketing, this is termed the ‘Call To Action’, and can be at it most effective if it is a ‘clickable’ button. Some great examples are ,

Try it for free

Book Tickets Now

Download a sample

Browse our Portfolio

Buy Now

See in Action

Join Up for Free

Learn More

Get Started Now

Own it Now

Buy It

Add to cart

Take a tour

You’ll notice that some of the above use urgent language; ‘Now’, ‘Buy’, ‘Own’, ‘Join’ etc.

These words encourage your visitors to take action. You can go even further by creating a sense of urgency by using the Call to Action alongside phrases such as ‘Limited Offer’ ‘Offer Expires Oct 11th’ ‘Order now for free gift’ ‘Early Bird Discount’

The call to action does not have to be the same on each page, it depends on that page’s purpose, and each page could serve to lead your visitor to the ultimate desired action.

Don’t leave a page without a call to action. That’s called a ‘Dead End’ and your visitor may well leave.

So, whether you are an affiliate site, an e-commerce site, selling products or services, a membership sign up site, offering information, or whatever you are, go through your website now and look at every page and ask the question “What is the purpose of this page?”.

If it’s not immediately clear and if the visitor is not immediately called to take that action, change the page or change the copy immediately.

What are Website Metatags ?

2010-06-23T10:42:00.002+01:00

For those of you who are thinking of buying a website and aren't familiar with the "inside workings" of a website, meta tags refers to the embedded data that is available to the search engine robots as they crawl around the web, rating websites for content and relevancy.

The Google bots then 'Index' the findings, and when a searcher looks for a particular phrase ; e.g. 'London Taxi' or 'Bosham Gardener'; the search engine is able to deliver the most relevant sites on the results page.

Website Metatags are somewhere between 'important' and 'quite' important as standalone entities, but 'very important', when taken alongside landing page (generally Home page) content.

There are two major metatags 1. Meta Description 2. Keywords

The meta description is the Description that a googler (other search engines are available!) will see underneath the Title of your website on the results page of a search. So in terms of passing quick information about your site to searchers, it's quite important. However, if you are on Page 10, no one will see it anyway.

A Meta description might read something like, 'Bosham Gardening Services. Lawnmowing, Hedgecutting, General Garden Maintenance by well established local company'

The Meta Keywords, used to be very important but are now fair to middling as stand alone. Keywords might look like;

'Bosham Gardening Services, Bosham, Hedgecutting, Garden, Maintenance'

Where the real value of meta tags comes into it's own, is where the data within them, corresponds very closely with the content on your landing page (generally Home page).

So if your landing page has the Title

'Bosham Gardening Services',

and body text such as

'Bosham Gardening Services are a local Garden Maintenance Company established since 1986. We can solve all your gardening maintenance problems while you sit back and enjoy the results. Our specialities are Regular Hedgecutting and Lawnmowing, preparing your garden for pleasure, not work'

..then you are half way to pleasing the search engine bots. The search engine robots will recognise that the description they will present on the results page is clearly very relevant to the keywords and to the content on your page. It would prefer to display your site as a result above one that didn't present itself as so relevant.

Page content alone is absolute KING, however, if you make your metadata relevant to your content, you give your site a pretty good boost.

This and other organic factors will help you reach page 1