How To Sell Even In a Recession

As I write this, billions and billions are being wiped off the wealth of this country. It looks likely that the double dip recession predicted 2 years ago , and possibly a depression, is around the corner.

What will that mean for your business ? Well don't PANIC for a start. It's an ideal opportunity to grow YOUR business while everyone else is flapping around.

But, it means that you have to get good at marketing and do what the others aren'tdoing to survive.

The most important thing to remember is that when people have less to spend, it might be tempting for a business to become the CHEAPESTaround, enter a pricing war. In actual fact, what people or businesses with less money to spend want is BEST VALUE for that money. They want to see you offering more value. You gotta be better than the next guy, NOT CHEAPER

Of course, if you are offering a product or service that is exactly the same as what your competition is offering, then it is highly likely they will go and do business with who has the lowest price.

    However...

If you concentrate on separating yourself from the competition by establishing yourself as the only viable solution, then... your prospective customers and clients will have but one option... YOU!

So how can you do this?

Well there is an almost infinite number of ways you can make yourself stand out from your crowd and attract an unlimited amount of customers and clients; however, the easiest and most important thing you should do is to position yourself as the expert in your industry and build a solid relationship with your prospects.

And the easiest way to do this is by specialising yourself in a niche within your industry, thus making yourself incomparable with anyone else.

So no matter what business YOU are in, get thinking of ways you can stand out from the crowd to make yourself the only viable solution to your prospects, and remember...

... treat your current customers and clients with the utmost respect and start to over-deliver to them, because not only is it the right thing to do...

... your current customers are your best and cheapest form of advertising!

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and find out how you can engage with your existing customers

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Getting a 100% profit increase is easier than you think

There are only 3 ways to grow your business

1.       Increase your customer base

2.       Increase the value of each transaction

3.       Increase the frequency with which your customers buy from you

Most businesses think that doubling your turnover means having to double your customer numbers, but if you take each one of the 3 ways above, and start to apply some numbers; you get very interesting results.

What these results mean is that you can concentrate on smaller targets in each of the areas above, or even use a phased approach, improving one area after the other, to increase your turnover much more than you thought easily possible.

Let’s take a hypothetical business.  So you have a business, and in that business, let’s say you have 500 customers, and each of those customers spends an average of £10 per transaction and they buy from you at a frequency of let’s say 10 times a year, or week, or 2 years. The time frame really doesn’t matter.

500 x £10 x 10 = £50,000.

Let’s see what happens if we increase our customer base by just 10%, the value of each transaction by just 10% and the frequency by which those people buy, by just 10%.

550 x £11 x 11 = £66,550

That’s an increase of 33.1% and all you have done is make small improvements in the three main areas of growing your business

At this stage, don’t worry about how you will be able to make those improvements, stick with me, and I’ll give you everything you need.

How about this;

Again, using our hypothetical business, let’s see what happens if we increase our customer base by 30%, the value of each transaction by just 20% and the frequency by which those people buy, by just 30%. Slightly harder targets, but still very achievable over time. What happens to our numbers then?

650 x £12 x 13 = £101,400

That’s an increase of 102.8%. You will have doubled your turnover.

Now, you might be saying, that’s all very well but my business doesn’t work like that, I’m a roofer, newsagent, computer repair guy whatever, and I just can’t increase the frequency with which people buy, or my business doesn’t have regular customers, and how the hell do I raise my prices, and all this in a double dip scary economy  etc etc ?

I promise you that in the weeks and months to come, I will show you how you can influence these numbers no matter what business you are in.


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.