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Tuesday, 31 May 2011

5 Ways To Make Your Website Work For You
1)   A website should not be static
If you cannot update your website, it is time to throw it out and get something you can update. Your website is a tool and if you cannot update it then your tool is broken! Businesses cannot afford to sit on the side and not talk to their customers, you need to get yourself out into the discussion and your website is a great starting point.

2)         Give important people in your business access to writing content for your website!
The knowledge and expertise of your business is in you and the people within your organisation, no matter how small. Why not speak more to your customers? Write up case studies, write news pages or write a blog, send out newsletters or publish articles. All great ways to get more information about your company out there and, if you delegate this to employees, it  gives them a feeling of commitment and responsiblity to talk about your company.

3)         Give your customers easy ways to contact you, write about you and show how they feel about you.
Your heart rate may increase at the thought of letting your customers speak out about you or your product on your actual website, but the truth is without that information and discussion you are missing a valuable way to improve. Possible ways to get more feedback from your audience are company or product blogs, forums, contact forms, and social media such as Facebook and Twitter

4)         Find out where your customers and prospects hang out online, and go hang out there too.
In order to help move discussions to your website, and therefore get your service or product in front of visitors, think about where your potential customers are hanging out online. Perhaps it is on websites such as Linkedin, or forums connected to your product or services, networking groups or Facebook and Twitter. Whereever it maybe, contributing to a discussion in those places and linking back to your website could help make useful new connections.

5)         If you are not sure where to start, get some help from me.
It can be a daunting task just to think about new concepts, but that doesn’t mean you shouldn’t act as soon as possible. The first steps can be the most difficult, but after you have the right tools and the direction, you will be on the path to having a website that serves your organisation better. Visit or call 01243 573615 to find out how I can help your business get business and improve your bottom line.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

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