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Monday, 1 August 2011

Another Customer I Badly Let Down

It's happened again. That's at least twice this year and it makes me feel responsible for not convincing a prospect I have a part to play in growing a business.

See, I'm so passionate about what I do, and how what I do can really help businesses, that if I spend time with a prospect and yet at the end of it I've failed to convince that prospect that they really must buy what I have to offer (I offer a Return On Investment); then I feel as though I've let that customer down.

My websites and services are (pretty much) more affordable than many other web agencies, and yet even so, there are prospects who simply go ahead and cut out website investment.

Usually, when this happens, I visit any website that they may have sourced (usually via DIY or by using a non- professional) and I analyse the site.

Generally what I find is something like this..

In case you can't read the image, it says that the web page analysed meets 0% of the requirements for a Page 1 appearance on Google. If someone spends 3 months (on and off) creating a website with that profile; that's a BIG OUCH !! Trouble is, most people who DIY a website would have no idea that their web presence is so ineffective.

Incidentally in the case above, that particular search phrase was searched for 1000 times a day in the UK in the last 12 months (30000 times a month or 360,000 times a year) . That's a big audience these guys are now missing. It will take real investment to claw that potential audience in. Statistics say that, in this instance, there could be the potential to create a mailing list of 1,800 ring fenced prospects to relate to

And we don't just do websites here. We are a website agency that 'knows' about web surfing behaviour, and we work with the biggest marketing experts in the UK and US to ensure that once your site IS found; then those visitors will drop into your sales funnel. That's a rare combination of techy and savvy marketeer.

At least once a month I get enquiries from businesses that didn't realise the value of website investment with a professional,. They phone up asking just how they can make their website 'work' for the business as a lead generation tool, instead of just sitting there watching visitors waft in and out again without making any contact. Sometimes we can work with the website they have, sometimes we can't; then they rue their misunderstanding of the technicalities and the time they have wasted, all for the sake, usually, of a couple of hundred pounds.

If you hear of anyone who is starting a business, and yet thinks they can build a working website, please, please , please let them know it's much more than just building a presence on the web; that's easy. Making the site work is the other 90% and for that they need a professional marketer. Use the analogy of an iceberg, because building a simple web presence yourself really IS only the tip of the iceberg !

You'll be doing them a favour and stop them wasting time on building a site that doesn't give a ROI.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

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