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Tuesday, 31 May 2011

5 Ways To Make Your Website Work For You

www.hwmarketing.co.uk/about-us
1)   A website should not be static
If you cannot update your website, it is time to throw it out and get something you can update. Your website is a tool and if you cannot update it then your tool is broken! Businesses cannot afford to sit on the side and not talk to their customers, you need to get yourself out into the discussion and your website is a great starting point.

2)         Give important people in your business access to writing content for your website!
The knowledge and expertise of your business is in you and the people within your organisation, no matter how small. Why not speak more to your customers? Write up case studies, write news pages or write a blog, send out newsletters or publish articles. All great ways to get more information about your company out there and, if you delegate this to employees, it  gives them a feeling of commitment and responsiblity to talk about your company.

3)         Give your customers easy ways to contact you, write about you and show how they feel about you.
Your heart rate may increase at the thought of letting your customers speak out about you or your product on your actual website, but the truth is without that information and discussion you are missing a valuable way to improve. Possible ways to get more feedback from your audience are company or product blogs, forums, contact forms, and social media such as Facebook and Twitter

4)         Find out where your customers and prospects hang out online, and go hang out there too.
In order to help move discussions to your website, and therefore get your service or product in front of visitors, think about where your potential customers are hanging out online. Perhaps it is on websites such as Linkedin, or forums connected to your product or services, networking groups or Facebook and Twitter. Whereever it maybe, contributing to a discussion in those places and linking back to your website could help make useful new connections.

5)         If you are not sure where to start, get some help from me.
It can be a daunting task just to think about new concepts, but that doesn’t mean you shouldn’t act as soon as possible. The first steps can be the most difficult, but after you have the right tools and the direction, you will be on the path to having a website that serves your organisation better. Visit www.hwmarketing.co.uk/about-us or call 01243 573615 to find out how I can help your business get business and improve your bottom line.




HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Wednesday, 18 May 2011

Why HW Marketing UK Are Different To Run-Of-The-Mill Web Design Firms


Hello, I'm Neil -Holley-Williams


I founded HW Marketing UK at the height of the recession in 2009. 


The reason I did was to provide affordable websites for small businesses to give them the edge in the marketplace.


I achieve this by being different. I don’t just design and build websites, I design and build websites that work for your business rather than just giving  your business a ‘web presence’.


Anybody can build you a web presence, you can build yourself a web presence, the bloke next door can build you a web presence. There are enough cheap and even free ways you can build a website and get a web presence, but the harsh truth is that building the site is not enough. There are hundreds of things you must take into account to make that site work for you and grow your business.


That’s why we are different. We are a web design company that knows about web marketing. 


Not many do. They are technicians, and they wallow in their techy world and design sites that may look great, but do absolutely ZERO for your company. Would you like your website to have some tech wizardry in it that was only included because the coder found a widget on the web and wanted to try it out ? I should hope not. 


We don't do that. We work with you (it's your site) and we know how to get you found on Google, we know what people expect to be able to do when they reach your site, we know we only have 8 seconds to get their attention before they surf on, and we know how to design your site so that visitors stay a little longer and ‘do’ something. Whether that is to pick up the phone and call you, or send you an e-mail, or even buy something from you. We do websites that work, not just sit there looking pretty.


The price we quote is the price you pay and all of my experience in online marketing will be channelled into making your site get found, and to make sure it will work for you increasing your visibility, sales and success.


In addition, every customer is added to my network of contacts and you will receive not only a free newsletter every month (or more regularly) giving you marketing tips that you can employ in your own business at very little or no cost; but you will also be advertised in that newsletter and so will be seen by all my contacts.


I hope you decide to join us and make your business a success 


Call 01243 573615 or 07767304509
Email easyweb@hwmarketing.co.uk


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Tuesday, 17 May 2011

Valhospital Medicals Website Launch

Valhospital Mobile Hospitals and Medical Procurement provide healthcare for those in vulnerable areas of the world.

The Valhospital Medical Systems mobile health systems are available in modern hospital tent or flatpack systems.

They are designed to Medicare standards by reputable traumatologists, for the best emergency medical assistance.

Swift deployment provides swift medical assistance to traumatised patients and provides a lifeline of rational medical rehabilitation.

By installing standard trauma medical equipment in the mobile units, instantly familiar to trained medical professionals, their hospital units can be deployed in just 5 hours.

Valhospital Medical Systems have established a reputation as a major provider of medical procurement solutions and advice for development programmes around the world.

Within a very short period, they have maintained a strong capability in the health sector, and they now supplement their traditional medical logistics services with a range of complementary activities for public health departments, medical services, government programmes, aid agencies and mobile health systems.

Contact email:  ocl.valhospitalmedicals.com


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. 

Thursday, 5 May 2011

The Old Give and Take

When people start looking for what it is you are selling, whether it be on Google, yell.com or a trade directory or a show, all of your competitors could be trying to SELL straightaway. Your prospects may not yet have made that 'decision to buy', so any hard sell is going to go down like the proverbial lead balloon. Rather than try to sell to your customers immediately, shift your thinking 180 degrees.

Begin the relationship by 'giving' first.

The people that arrive at your website or make an enquiry have been looking for what it is that you can provide, whether that is a service or a product. Just 1 minute before landing on your site, or phoning you up they didn't even know you existed. They don't know you and may not want to make the commitment of buying something (or contacting via the website) at this point; some of them want to think about what it is you offer, and they still might want to keep surfing or looking around. They haven't yet made the 'Decision To Buy'.

What you should do at this point is GIVE your visitor something that is of value to them.

Effectively, by doing this you are saying "You don't know me but I have a great product/service for you and I'm so confident about that product that I don't want your money yet. I want to give you something that will provide value to you. I'm willing to do this and if you accept this from me, it's my hope that you and I will have a long term relationship".

Give prospects something in exchange for their basic contact details.

What types of things could you offer ?

On a website you could offer a free report or article. These are excellent because you produce them just once and then send a copy electronically by e-mail or let visitors download it.

If you were a landscaper for example, you could offer a report on the types of driveway available and how to choose the best type of driveway for your needs.

If you sell self-catering holidays in French Gites, but you don't sell the travel, you could provide a free report on how to get the best priced tickets on Ferries and Airlines.

If you're selling a service, perhaps you could give a free 30 min consultation, and if you sell physical products, it doesn't take much imagination to think of something you could send (of course you would need an address to do this) or give to your prospect if they are physically with you.

Going back to the landscaper, one company I know allows visitors to access free 'garden planner software ' online in exchange for name and e-mail address.

It is of course vitally important that you collect the visitor's contact details, no matter how brief. Online, you can do this 24/7 with contact forms or by using an 'autoresponder' which will automatically send your gift by e-mail. You can google 'autoresponder ' to find out more about it, but essentially it's a widget that your webmaster can incorporate which 'automatically responds' to the prospect entering their details, and sends an e-mail with an attachment or a 'link' to the gift

The idea is that you will use the 'permission' you have been given to contact the visitor again to maintain the relationship.

Your visitors will be surprised that you are offering something free when your competitors are trying to get money out of them.

However, when you next use your prospect's details to contact them, keep the relationship going. Don't try to sell immediately.

You might follow up with a second e-mail that says "We recently sent you a report on the 5 best barbecues, we'd now like to give you some of our favourite barbecue recipes, please visit our site on {site page} and download your free recipes" or "Visit our retail outlet at {} and collect your free recipes"

Now the person who downloaded the report on barbecues in the first instance, may not have bought a barbecue from you or anyone else yet, but they are certainly thinking about it because they came to your site or contacted you in the first place.

Now at some point, that prospect will make a decision to buy; and when he does, which barbecue seller is going to be at the forefront of his mind?

Take our landscaper. When his prospects have finished playing with his 'garden planner software', who are they going to call to do the job ?

This is psychology and it works. It creates the feeling in your prospects that they are indebted to you

Why does that work?

Here is an extract from 'Influence. The Psychology of Persuasion' by Bob Cialdini. Available from Amazon - RIGHT HERE. Influence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Perfect for people in all walks of life, these principles will move you toward profound personal change

"A few years ago, a university professor tried a little experiment. He sent Christmas cards to a sample of perfect strangers. Although he expected some reaction, the response he received was amazing - Christmas cards came pouring back from the people who had never met nor even heard of him. …. While small in scope, this study nicely shows the action of one of the most potent of the weapons of influence - the rule of reciprocation…….this rule says that we should repay .. …what another person has provided us"

That means as social creatures we feel a slight obligation to the future repayment.

In essence by starting the relationship you are doing much more than any of your competitors are doing, and by providing you with their contact details, your prospects have given you permission to communicate with them regularly and to offer useful value added information on a regular basis, in order to generate future leads.

By using this psychology you can Ring Fence in your prospects and ensure it is more likely that you are the person or company which the buyer will contact once that all important 'decision to buy' stage has been reached.

You can buy Cialdini's 'Influence. The Psychology of Persuasion' right here 





HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250.