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Thursday, 20 May 2010

3 BIG reasons to outsource your web design

If you’ve just started a business or developed a product that you want to tell the world about, you will already know that one of the best ways to do this of course is to develop a website as your 24/7 online brochure.

Now how hard can that be ?

Find a free website generator, little bit of typing, slap on a few photos, a sprinkling of widgets that the tools allow you, something like a contact form, image carousel and there you go.


Well yes, on the face of it…. and the temptation to start out like this on a limited budget is very strong. The thing is, if you are really serious about creating a really impressive web site, you just have to call in a professional. There are several reasons for this

1. You aren’t a designer

Web Designers know their profession. Your website has to make a good first impression to the people that you want to communicate with, in less than 8 seconds. If you haven’t grabbed them in 8 seconds, they could be gone forever. Do you know how to accomplish that ? If your site looks like a free site or doesn’t make the visitor immediately feel ‘comfortable’, they will be gone, perhaps for ever.

A good designer will ask you questions about who the site is aimed at and will work at how to make those people feel ‘comfortable’ when they arrive on your site, so that they stay. Designing your own website will only take you down the ‘I think that looks ok’ or ‘that’ll do’ route. Quite often it doean’t and it won’t. Your site is not aimed at YOU, and it does have a very important job to do.

2. You don’t know SEO

A professionally designed site will utilise the most up to date SEO (Search Engine optimisation) techniques. This means that the site will have well thought out internal design that will make it easy for search engines to find you and to index your pages on the worldwide web. It is difficult to achieve this optimisation with some DIY website builders, and even if they allowed you to, would you know how to go about optimising correctly ?

A good designer will have researched the most effective keywords for your site, and will have researched how they compare with your competitors sites or similar sites before optimising them into your site and then analyzing the likely results. This is particularly important and effective for local businesses .A good web design company will then support you in making the popularity of your site grow so that search engines ‘choose’ it above others to deliver a great search result experience for their customers.

3. You’ll take longer and waste time

You have a business to run, and the last thing you want to be doing is to spend time on a learning curve building a site that may or may not achieve your aims. If you outsource, you can have a quality site in less than 2 weeks.

Outsourcing your Web Design is not an unnecessary expense when you consider what’s involved; and a quality website need not cost thousands. Prices can start under £400.

Don’t just ‘Build it’ and expect ‘they will come’. Visitors won’t find your site by accident. In outsourcing, you are paying for expertise, including very important SEO to help make your site successful. Furthermore, you have to create a good impression of quality and professionalism. Just being there on the web isn’t enough.

You wouldn’t take on all your own plumbing, fleet maintenance, shop-fitting, printing, electrical wiring, supplies manufacture and accounts auditing in house would you? So why would you even think about doing your own web design ?

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