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Monday, 24 May 2010

Your Website Home Page

The Home Page is probably the most important page of your website if it is used as the usual landing page.
It's the first page your visitors will see, so you need to make a good impression. Research has shown that you have between 8 and 10 seconds to get your visitors attention.

On this page, you should communicate what problem you are able to solve for the visitor.

You want to make sure that your message is clear and not lost in many long paragraphs. Try to divide your text into sections that you can mark with headers in a larger font or using bold text. Don't underline text as this can make it look like a link.

One of the most important aspects of the text on your home page (or ANY page) is the "Call to Action".

The "Call to Action" is the text on the page that TELLS your visitors what you want them to do next. Do you want them to call and schedule a consultation, visit your shop, or just browse the other pages in your website? Make this command prominent by changing its color or increasing the font size.

Also consider uploading an image or two onto your Home Page. A colorful image will help to captivate your visitors and they will be more likely to continue browsing your site, but especially so if you have told them that you can solve the problem they came to your site to solve.

Make sure your text is big on benefits and not so much on features. Most visitors to your site are tuned into radio WIIFM (What's in it for me). They don't care about your impressive technical specs or the fact that you have 20 worldwide offices, not yet at least, because that doesn't tell them what you can do FOR THEM.

They will very quickly move on to a competitor who WILL tell them what's in it for them.

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