Did Google just instantly kill your website ?

You may, or may not yet, have noticed over the last two weeks that Google has made major changes to the way they present your results by predicting a full page of results as you type.

This is ‘Google Instant’

So what is ‘Google Instant’ and how does it affect your website?

'Google instant' is a new search enhancement that shows a page of results as you type. Google reckon that this saves the visitor seconds on each individual search, so is it a smart gimmick ? Google are far too savvy to risk their cash cow on a mere gimmick. Google believe that ‘Google Instant’ will deliver much more relevant results over time, and that will keep Google at number 1 as the search engine of preference. ‘Google Instant’ will also ‘learn’ as individual users search. So what does that mean ?

This is the first very important distinction between the new and the old google

It used to be that if two people typed in the same search term they would get the same page of search results. This made it relatively easy to optimize a site on a specific search phrase. However, over time, Google will now ‘tweak’ the results for individuals based on their search history.

As an illustration then, John Smith works on a farm and is looking for a fencing company in Sussex. So is Fred Brown, who wants a fence around his Arundel residential property. Typing in ‘Sussex Fencing’ will give them both the same page of results (in the old Google). In future, Fred Brown, who also fences as a sport, will start to see different results over time because of his interest. In six months time, Fred Brown will be returned more sporting result pages because Google will have ‘learned’ that he clicked on more Sporting Fencing pages than Fencing Contractors.

Now this only happens if you are logged into Google with your account, but it’s only a matter of time before ‘Google Instant’ is a default for all google users.

 Some experts think that this makes optimizing your site to appear on page 1 virtually impossible.

Not true.

It changes the way you and I need to approach site optimization. It changes the game… and it is a game ! Just like in any game, the winners are the most flexible and nimble team and the ones with the best all round strategy and set up.

What is the best strategy ?

Content, content, content.

Give your visitors exactly what they are looking for and you will win with the search engines. If we play this way, we give your web site visitors relevant benefit and in doing that we are giving Google’s customers relevant benefit and so Google will want US to win the game.

More and more SEO has less to do with figuring out the search engine algorithm and more to do with content; content that serves customers. That means we have to start working together more and more as partners, because we need regular up to date content from you and in return we will make sure that we play the game well.

That changes the game for us in that we would like you to spend more time making articles, newsletters, blogs etc. We have a specialized SEO service set up for this and this is outlined below.

So how can HW Marketing help ?

We can ensure that your ‘expert content’, articles, blogs etc, get out there into the web, and in doing so hardwire your site to hundreds if not thousands of relevant links that Google will look on favourably.

You will notice also that 'Google Instant' favours large companies and brands and pushes the searcher toward those sites. This is because with predictive results, a page of results is presented to you after typing just a few letters. Potentially then, a visitor may find exactly what they want before they have typed the ‘sussex’ bit of ‘Fencing Sussex’.  Firms with large SEO budgets will always globally and nationally out rank the smaller business anyway. It was our job as SEO people to make sure that we picked the least competitive (but still high traffic!) local search terms for your website to ensure you beat these big brands on a local basis. Now, we need to work differently to beat the big chaps.

Please take a look at our SEO service, and call us to discuss any questions you might have.

HW Marketing are a Chichester Web Design company and the choice for Startup Companies and small businesses who want an affordable professional optimised website presence quickly

We've got to move it move it, we've got to, move it!

HW Marketing UK, a Chichester Web design company,  are pleased to announce another website launch for a start up company today.

Man and a Van company, manandabigvan.co.uk came to us just three days ago ad wanted an optimized website presence as soon as possible.

Robbie, the company's proprietor, was aware that a website takes time to bed into the internet and that it takes time before a site can be found on search engines.

Man and a Big Van operate in the Surrey, Sussex, Hampshire, M25, A3 and M3 corridors. Their list of services include (but is not limited to) small removals, courier service, store collection, student moves, business/office moves, long distance service, house clearances, collect and deliver e-bay purchases and furniture delivery. Our van is fitted with a tail lift for heavy items.

Man and a Big van use a Mercedes Sprinter with an extra high Box Conversion and a tail lift for heavier goods

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We look forward to working with manandabigvan.co.uk

5 of the biggest mistakes new businesses make

The following are five easy traps to fall into that all new and growing businesses must do everything in their power to avoid.

Any one of these five could seriously limit your income and profits. Combined, they can destroy a business. Avoid at all costs.

1 Trying to sell something that people don’t want

It sounds obvious but you would be surprised.

Choosing a good product or service to sell is easy.

You just choose something that large numbers of people are currently spending money on – and market it better than anyone else.

But that’s far too easy for many would-be entrepreneurs who feel they have to invent something new. If you’ve watched Dragons’ Den you know precisely what I mean.

Your product may be ‘great.’ It may be something we all ‘need.’

Just make sure it’s also something that people want. It’s a key distinction

2 Wasting Money on Ineffective Advertising

Most small business Advertising does not work.

You must be ruthless and immediately stop any advertising that is not producing profits for you.

When you’re growing a business, finances can obviously be tight. The problems caused by wasted advertising go far beyond just losing the money. Businesses end up in a loop where they feel pressured to throw more at the advertising, that creates more financial pressure and then there’s the continued frustration that the ads are not producing customers.

This cycle of Advertising despondency is very demoralising as well as being very expensive.

If you’re Advertising is not working – Stop It!

3 A Website that’s the World’s best kept Secret

I’ve seen business owners spend weeks, months and in some cases years building their website. Many of them have probably not even spent 30 minutes working out how to get people to the site.

Unfortunately, the quality of your website has virtually nothing to do with the number of people who will visit it. The analogy of the internet as a massive shopping centre is just plain wrong.

Actually the opposite is true. Take all the shops in the mall, spread them out over a radius of 100 miles and make people drive to them and you have a closer analogy of what it takes to get people to your site.

So how do you attract customers to your website?

Here are 7 methods to focus on, all of which we can cover with you in detail

1. Pay per Click Advertising

2. Search Engine Optimisation (SEO)

3. Viral Marketing

4. Email Marketing

5. Online Articles

6. Inbound Link Campaign

7. Offline / Traditional Advertising

Do all of them and you’re set to become a true online success story. We can help you with any of these

4 Creating Unrealistic Time/Money Pressures

Most new and growing businesses seriously under estimate how long it’s going to take them to be successful.

It’s certainly possible to create remarkable shifts in your business performance faster than most people think possible.

But it’s also true that masterpieces take time.

It’s a real shame when you see entrepreneurs with really good, solid business ideas suffer because they haven’t given themselves enough time. You need to have access to enough cash to keep you going, probably for twice as long as you planned. How you do that is up to you. You have to do what it takes and you have to give yourself enough time.

5 Just Selling One Thing - Not creating a ‘back end’ of Products and Services

I’ll go as far as to say that if you don’t get this one right, you’ll never have a truly great business.

The real profits in most businesses are in the long term relationships with customers

The costs of Marketing to new customers are very high. The costs of Marketing to existing customers are very low – with the internet and email, close to nothing.

So you simply must build up a ‘back end’ of products or services to offer your customers.

If you do not have anything obvious to offer them, find someone who does, team up with them and offer their stuff to your customers.

It’s all in the back-end!

Water, water everywhere... or not

HW Marketing UK, a Chichester Web Design Company are  pleased to announce their latest website launch, Ecoteric Systems Ltd. 


Ecoteric were so keen to go live with their website as soon as possible, that they insisted on launching with only the home page completed. 


Ecoteric have rebranded substantially in the last few months and the new website reflects the new image. 


The rest of the site is due to be completed in just 8 days time.Global water consumption is doubling at a rate that is more than twice the rate of population growth. 


Fresh water is a finite and precious resource, which has, in recent years, largely been taken for granted.As our climate becomes drier and warmer, so the need to call on efficient, ecological purification systems grows at a rapid pace.


Ecoteric Systems Ltd design, construct , monitor and maintain bespoke natural wastewater handling, sewage and effluent treatment/purification systems and work within the regulatory advice of the Environment Agency and the EU Water Framework Directive.
Ecoteric provide environmental consultancy relating to all aspects of wastewater handling in Industrial, Agricultural, Domestic and Leisure environments.As our climate becomes drier so the need to retain rainfall becomes greater. 
As the charges for water increase at a rapid pace we are finally looking at ways of using every last drop that falls on our property. Legislation is already in hand to ensure that roofs covering a certain area will be required to collect water for use, a process known as rainwater harvesting.


Simple water butts are widely used, but these will be replaced by much larger and sophisticated water systems. These are already being installed in agricultural buildings, industrial and commercial sites.


Ecoteric Systems can providde expert advice in rainwater harvesting. They undertake a full site assessment, providing a range of solutions which include full system design, installation and maintenance.


Find out more at www.ecotericsystems.com

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

We've 'engineered' another new client

HW Marketing, a Chichester Web Design company are pleased to announce a new Website client, WINSLOW ENGINEERING of West Sussex.

Winslow Engineering has been providing an independent service and repair service to the food packaging industry for many years.

Based in West Sussex, Winslow Engineering has a wealth of experience of many brands of packaging machinery, including flow wrappers and thermal transfer coders.

They have experience of GMP guidelines (Good Manufacturing Practice) and FMCG (Fast Moving Consumer Goods)

Repair and maintenance of packaging, coding and labelling equipment is a vital, mission-critical element of a packaging production line in a fast moving consumer goods environment. Packaging equipment is designed for either stand-alone operation or straightforward and seamless integration into a factory IT infrastructure to deliver peak performance, so it requires a high degree of  engineering capability.

Winslow Engineering's ability to respond quickly to problematic situations has built their reputation as a reliable resource in the packaging industry

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Phab new client !!

HW Marketing UK, a Chichester Web Design company are pleased to announce that we have been asked to develop a website for the Chichester Phab Club Charity.

Phab is a charity dedicated to promoting the integration of people with and without disabilities.

Phab believes that we need to challenge negative attitudes towards disability and their Disability Awareness Training programme is part of this strategy.

Phab works to give disabled people greater independence and freedom, believing this is vital to the creation of a fully inclusive society, in which every one sees themselves valued for the contribution they make.

Since 1957 when the first club was created, Phab has supported a network of clubs across England and Wales run by the members for the members.

Each club organises a diverse programme of activities - arts and crafts, quizzes and games, speakers, sports, discos, days out, group holidays and usually meets once a week.

The clubs cater for juniors (under 18) and/or seniors. Members who joined as teenagers often remain or return as seniors. What the clubs all offer is the opportunity for everyone to get together, enjoy each others company and have fun, providing valuable support for families and carers who can sometimes feel isolated. Siblings belong to the same club and families are able to enjoy events and activities together.

All clubs are encouraged to meet on a regular basis and nationally at conferences and events such as the annual Heartbeat Hike in Londons Hyde Park.

The Chichester Region website will be launched early September

Copy and Coffee Launch

HW Marketing UK, a Chichester Web Design company, are proud to announce the launch of their latest website designed and developed in less than 3 weeks for Wordsouth.org.uk

Aspiring writers in Hampshire and West Sussex now have a gathering place where they can spark off other aspiring writers of all levels and work towards their own personal goals.

Wordsouth.org.uk is a new not -for-profit enterprise based in Havant that provides a nucleus for artistic talent or those aspiring to artistic talent.

Their new premises in The Pallant, will host reading groups, writing groups, forums, art exhibitions, writing courses, and related events in comfortable coffee and cake surroundings in their new and secondhand bookshop.

Regular Courses and Groups include Creative Writing with John Haynes. John  won the Costa prize in 2006, and the Troubadour Prize in 2007. He has published four books of poetry, children's fiction, travel writing and books about literature. His most recent book, You, launched in July 2010. He has taught creative writing at universities, colleges, schools and the WEA.

Check out the website for all Courses, Groups and Events


www.wordsouth.org.uk