How To Sell Even In a Recession

As I write this, billions and billions are being wiped off the wealth of this country. It looks likely that the double dip recession predicted 2 years ago , and possibly a depression, is around the corner.

What will that mean for your business ? Well don't PANIC for a start. It's an ideal opportunity to grow YOUR business while everyone else is flapping around.

But, it means that you have to get good at marketing and do what the others aren'tdoing to survive.

The most important thing to remember is that when people have less to spend, it might be tempting for a business to become the CHEAPESTaround, enter a pricing war. In actual fact, what people or businesses with less money to spend want is BEST VALUE for that money. They want to see you offering more value. You gotta be better than the next guy, NOT CHEAPER

Of course, if you are offering a product or service that is exactly the same as what your competition is offering, then it is highly likely they will go and do business with who has the lowest price.

    However...

If you concentrate on separating yourself from the competition by establishing yourself as the only viable solution, then... your prospective customers and clients will have but one option... YOU!

So how can you do this?

Well there is an almost infinite number of ways you can make yourself stand out from your crowd and attract an unlimited amount of customers and clients; however, the easiest and most important thing you should do is to position yourself as the expert in your industry and build a solid relationship with your prospects.

And the easiest way to do this is by specialising yourself in a niche within your industry, thus making yourself incomparable with anyone else.

So no matter what business YOU are in, get thinking of ways you can stand out from the crowd to make yourself the only viable solution to your prospects, and remember...

... treat your current customers and clients with the utmost respect and start to over-deliver to them, because not only is it the right thing to do...

... your current customers are your best and cheapest form of advertising!

GET A FREE COPY OF MY GUIDE

'THE POWER OF EMAIL' 

and find out how you can engage with your existing customers

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Ring Fence Your Clients

Here’s a scary statistic

A full 68% of the people who leave your business and stop buying from you do so just because you don’t talk to them anymore.


You don’t write, you don’t phone... so they drift off into another’s arms... and take your profits along with them.


If you are serious about your business, it is ESSENTIAL that you implement a strategy for keeping your customers and clients so that they continue spending money with you year in, year out.


Nowadays, we have an almost ‘Too Good To Be True’ method of keeping in touch with our best clients. It’s called E-MAIL.


If before the age of the internet you’d offered a system to a business in which they could keep in touch with their clients instantly (or prospects for that matter), get instant feedback, instant action and all of this ABSOLUTELY FREE; then you’d have been laughed off the premises.

EMAIL allows you to do this. Used properly, it’s a goldmine.


You can reach all of your existing customers, and keep your services or products in the forefront of their minds all year round. Yes, people are fed up with ‘spam’; but they are not fed up with interesting e-mails from people or businesses with which they have a relationship.
Keep it simple, don’t make a sales pitch, just inform, give useful interesting information, point them at your website for more information. Then Sign Off.


Do it just once a week at the most.


At some point that customer is going to make a decision to buy that service or product again. If you’ve been communicating with them and maintained the relationship, where do you think they are going to go; probably even regardless of price ?


Remember: your business has already ‘paid’ to get that customer. One way or another you ‘buy’ each new customer, whether with advertising, trade shows, direct mail, telephone calls etc.
And everyone you let leave, means you’ve got to spend money to replace them.


Ring fence in your best customers with e-mail.

HW Marketing UK can help you set up your e-mail campaigns, autoresponder software, email templates and handle your mailing lists, help you build a mailing list and advise on all aspects of email marketing. We do NOT condone SPAM in anyway, and would encourage you to feel the same way. SPAM is BAD marketing.

If you would like help with setting up your email communications please call 01243 573615 or (Mobile) 07767 304509 or visit the website www.hwmarketing.co.uk/email-power

and use the form to request more information.

We don’t charge for chatting.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

HW Marketing UK Wins 2010 Email Campaign Award

HW Marketing UK has received the 2010 All Star Award from Constant Contact^®, Inc., the trusted marketing advisor to more than 400,000 small organizations worldwide.  HW Marketing UK is one of Constant Contact’s 2010 top performers and most prolific user of its tools, whether within Constant Contact’s email marketing, event marketing, social media marketing, or survey products – or a combination of all four.

Proprietor Neil Holley-Williams, said “We’re happy to be recognized by Constant Contact for our use of Email marketing to form relationships with our customer base. Constant Contact’s tools have helped us ring fence and build the loyalty of our customers.  We will soon offer UK franchises the opportunity to do the same with their franchisees by using email campaigns through our partnership with Constant Contact, and we offer the same service to any SME’s that realise a personal relationship with their customers is important to growth”

Constant Contact looked at criteria including the following when selecting this year’s All Stars:

• ·      Frequency of campaigns, events and surveys
• ·      Open, and click through rates
• ·      Usage of social features
• ·      Mailing list sign up tools
• ·      Use of reporting tools

“We work hard to listen to our customers, and we use that feedback to create products and services designed to help them better engage with their customers and prospects,” said Gail Goodman, chairman, president and CEO of Constant Contact. “The Constant Contact All Star Awards are our way of recognizing our customers that have successfully used Constant Contact to market their companies. We have some of the most committed, passionate customers out there and we’re proud we can be a part of their continued success.”

About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships.  More than 400,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact as their engagement hub for starting and driving ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.  




HW Marketing UK are the Affordable Website Design and Marketing Company of choice for Small or Startup Businesses in the area. Easily understandable web pricing packages start at £250 and email campaigns at £100.