What on EARTH are you in business for ?

Over the next few months, and hopefully for as long as you decide you want to stay with me, I will blog specific examples of how you can increase your turnover. I’ll go into these in some detail so that you can set about using them easily.

However, first I’d like to challenge you to make one cataclysmic, fundamental, generic change to the way you and the people in your business, do business.

If you can embrace this concept, and maybe some of you have already, in which case this is affirmation you have it right; then this ONE change alone can change the way you do business from this day forward, and it won’t cost you a penny. It’s about a change in your state of mind, it is really, really easy to grasp

So then, let me ask, why are you in business, what is your purpose?

The answer I would usually expect to this question is “To make money”; and of course that’s an excellent answer. To make money.  Absolutely nothing wrong with money and all that accompanies it. We love money.

But I want to get you to think about something else.

I heard a story the other day from a marketing genius called Chris Cardell which illustrates perfectly what I’m driving at, so I’ll start with that.

“At one point in time, Microsoft had over 40 BILLION dollars liquid just sitting around in a bank account earning interest. So what drove Bill Gates to get up in the mornings?  Was it that he wanted to make more cash?

Clearly not. He loves his cash, don’t we all….. and the more of it the better.

Bill Gates is driven by the belief that by continuing to do business and to drive development of his products, that he is MAKING A DIFFERENCE IN PEOPLE’S LIVES. He is bringing REAL BENEFIT to people with his products.”

I spoke to a website customer of mine a few months ago, while we were designing his site; I asked him how he would describe what it was he did.

“I cure stress”, he said. “I cure stress”.

So what was he this bringer of immediate relief? A doctor ? Hypnotherapist? Did he sell herbal remedies? No. He was a packaging machine engineer. He’s the guy that visits a packing plant when the packaging machinery breaks down, and he fixes it. Now in the fast moving consumer goods industry where the packing company has deadlines and quotas to meet, and is being kicked by the manufacturers of the stuff he’s packaging, crisps, biscuits or whatever; my customer really does “cure stress”. He fixes the machine and makes sure that the quotas can be met.[1]

This mind shift, if you can adopt it in your own thinking and introduce it around your company, will make you PASSIONATE about what it is you do, and why you are doing it. The best thing is, this will NOT COST you ONE PENNY. Change the way you think about what you are providing and why you are providing it, and you are half way to winning the war.

If you can start to make this make this shift and become passionate about what you sell, you will be the best ever salesperson for your products and services, and it works for every business. You will be proud of what you do for a living. Proud of your products and services.  

A Hairdresser could say “I’m in business to make people feel great”

Cosmetic Dentist “I’m in business to make people smile more”

Health Club “We re-charge people” or “we prolong people’s lives”

On a business card I was given today by another local web design company, it said “Hello, I’m Clive. I want to help your business grow.”

Why am I in business ? “To improve your turnover and hopefully improve your standard of life”

You may even get to the point, like me, that if I fail to convince someone that they need my products or services, and they walk away, I FEEL as though I’ve let THEM down by not being able to convince them that I can improve their lives.

So, I’ll ask YOU the question again. What are you in business for? What is the purpose of your business?

When you figure it out, write it in big letters and stick it all over your place of work…. and put it on your stationery and cards.

It can instantly change the way your customers look at you and will change the way you look at your purpose in business.

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HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK. Neil is also a trained Life Coach

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[1] The packaging man is at www.winslowengineering.co.uk

Join our Exclusive club

Over the coming months I want to show you, FREE (!)....

 

1.       Why most small business advertising doesn't work and how you can be different.

 

2.       That you should be using at least 10 different ways to get customers to your business. I'll tell you what they are. You could be missing out on a fortune

 

3.       That most website designers are not marketing savvy. (Present company excepted of course). Don't let them drive your marketing strategy (unless you're with me of course!). I will give you powerful web design tips that you can implement to your own sites

 

4.       That you only have 8 seconds to make an impact to a new  visitor to your website, and what you can do to stop them leaving for the next site

 

5.       That marketing is the greatest tool available for you businesses bottom line. Becoming 'good' will increase you turnover

 

6.       THAT YOUR PRICES ARE ALMOST CERTAINLY TOO LOW. Only 10-20% of consumers buy on PRICE ALONE. If you don't believe me, take a look outside. Is everbody driving the cheapest car on the market ? No. I will show how to raise your prices WITHOUT losing customers and without putting off new customers.

 

Do you remember getting a newsletter  from me in December that said I was going to launch a new service in January. Well, this is the start of it. Best part of all it's absolutely FREE. No catch.

 

At HW Marketing, we don't just sell websites, printing  and SEO. We like to think of ourselves as your business partner.  One of our reasons for talking to you regularly is that we want you to give you the best strategies for growing your business. Why would we do that, and why particularly, do we do it for free ? Because we want a relationship with you, and we want your business to grow alongside of ours.

 

The stuff I send to you on a regular basis is stuff that I pay for, but I share it, because that's what I like to do. If I share this stuff, then hopefully the more astute of you will see the value and use it, maybe even pass it on.

 

The stuff I send you works. Over the last 12 years the originator of these strategies has built a £20 million consultancy business by improving the turnover of businesses by 100% to 300%.

Work out how much that would be to you. What did you turnover last year ? £50k, £100k, a £million ? Whatever it was take that figure and increase it by just 10%. How much better would your business be by just increasing turnover by 10% let alone 100% ?

 

Over the coming months , I want to share more stuff with you. For FREE. All I ask is that if you like the stuff, please forward it on to other business owners and let them join our little exclusive club. What have you got to lose ? Nothing, but everything to gain.

FORWARD THIS TO A FRIEND OR BUSINESS COLLEAGUE RIGHT NOW. They will get the information straight to their inbox if they s or you sign on at 

www.hwmarketing.co.uk and join our newsletter mailing list




HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250

Your prices might be too low... and other stuff

Do you remember getting a newsletter  from me in December that said I was going to launch a new service in January. Well, this is the start of it. Best part of all it’s absolutely FREE. No catch.

At HW Marketing, we don’t just sell websites, printing  and SEO. We like to think of ourselves as your business partner.  One of our reasons for talking to you regularly is that we want you to give you the best strategies for growing your business. Why would we do that, and why particularly, do we do it for free ? Because we want a relationship with you, and we want your business to grow alongside of ours.

The stuff I send to you on a regular basis is stuff that I pay for, but I share it, because that’s what I like to do. If I share this stuff, then hopefully the more astute of you will see the value and use it, maybe even pass it on.

The stuff I send you works. Over the last 12 years the originator of these strategies has built a £20 million consultancy business by improving the turnover of businesses by 100% to 300%.

Work out how much that would be to you. What did you turnover last year ? £50k, £100k, a £million ? Whatever it was take that figure and increase it by just 10%. How much better would your business be by just increasing turnover by 10% let alone 100% ?

Over the coming months , I want to share more stuff with you. For FREE. All I ask is that if you like the stuff, please forward it on to other business owners and let them join our little exclusive club. What have you got to lose ? Nothing, but everything to gain.

Over the coming months I will show you….

• 1.       Why most small business advertising doesn’t work and how you can be different.
• 2.       That you should be using at least 10 different ways to get customers to your business. I’ll tell you what they are. You could be missing out on a fortune
• 3.       That most website designers are not marketing savvy. (Present company excepted of course). Don’t let them drive your marketing strategy (unless you’re with me of course!). I will give you powerful web design tips that you can implement to your own sites
• 4.       That you only have 8 seconds to make an impact to a new  visitor to your website, and what you can do to stop them leaving for the next site
• 5.       That marketing is the greatest tool available for you businesses bottom line. Becoming ‘good’ will increase you turnover
• 6.       THAT YOUR PRICES ARE ALMOST CERTAINLY TOO LOW. Only 10-20% of consumers buy on PRICE ALONE. If you don’t believe me, take a look outside. Is everbody driving the cheapest car on the market ? No. I will show how to raise your prices WITHOUT losing customers and without putting off new customers.

So stick with me and come back regularly.

If you want to join my mailing list and get the STUFF, FREE, straight to your inbox, then leave me a message at

www.hwmarketing.co.uk/contact




HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Get more information at www.hwmarketing.co.uk

Too Lumpy - Niche it up

I see so many sites these days that are just too lumpy. By that I mean that the content covers the businesses entire product and service offerings. Now there's nothing really wrong with that per se, if for example you are an e-commerce store selling a range of goods; because your 'hook' is that you are 'a store carrying a range of goods'. That's what your website trades as. But what if you are a small business and you actually offer a range of services that otherwise might be only loosely connected, then you should look at Niche-ing up your websites to allow better targeting.

What if for example, you are a landscape gardener, but you also hire out groundwork plant, and you own a 4x4 off-road range as well ? Loosely connected and conceivably, you might want just one site to advertise your services. Is one site going to be the best thing to do?

Take a friend of mine the other week. He wanted me to look at his website and give an assessment on how it might be improved if at all.

Now this bloke was a master-of-all trades.

He was a butcher, a baker and a candlestick maker, and his site covered all of his skills.

It was a neat site, well laid out, informative and anyone directed to it would have seen an online brochure with good up to date content.

But what about that site being found on Google ? No Chance.

I advised him to create another three sites to deal with each niche, and leave the current site up and running with a link to the new sites. If you do want to get found by search engines, the first rule is the landing page content (usually your home page) has to be relevant to what the searcher is looking for, and also relevant to your Metadata (that's the keywords and site description hidden in your site back end code).

So if I'm looking for 'Candlestick Maker', it's unlikely I will find you on page 1 if Google has indexed your Home Page content as belonging to the web site of a Butcher. So if your site is covering too much ground, and yet you want to get new business by being found on Google, niche up and get each site relevant to your products or service.

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. 

The Best Bar None ? Probably

Hire a party bar !! HW Marketing UK are pleased to announce the website launch of Reggie's Mobile Bars . Adam Lebbon, Reggie's proprietor, says "We are the Mobile Bar Hire company for all occasions. Our fully trained, uniformed staff are there to make your event run smoothly.


Based in West Sussex and covering Sussex and Hampshire we offer our party bars and our hog roast catering services for any event.


Corporate Events, Weddings, Festivals, Hospitality Events, Parties or any type of event where you want a private bar to be an atmospheric focal point.

Our staff are fully licensed, fully insured,fully trained and uniformed.




We offer draught lager, bitter, cider as well as a range of wine and spirits to match your bar hire requirements. A complete service so you and your guests can have as wide a choice as at any pub.


We can offer a range of different types of bars, Pre-Paid hire bar, Token hire bar and Cash hire bar.  


Our versatile hire bars are in collapsible units of 6ft, so you can have as long or as short a bar as you like depending on the venue."



In the UK, the tradition of pig roasting, more commonly known as a Hog Roast, helps to create a sense of occasion, particularly at parties and celebrations.


This beloved British tradition is one of the most practical and low maintenance ways to create a sense of occasion when feeding a large group. The group inevitably gathers around the roasting hog to take pleasure in the sights and aromas before enjoying a delicious and wholesome traditional meal.



Reggie's Mobile Bars and Hog Roast can be used indoor and outdoors.


All food is cooked on site,


Reggie's staff arrive about 7 hours before service, and after set up, an average hog takes about 5 hours to cook .


They serve the hog straight from the machine to keep it nice and hot, and service takes  about an hour.


The Hog Roast is served with apple sauce,salad, and  Reggie's provide napkins, paper plates, serving table,  plastic utensils and a gazebo.


When your event is finished, they clear all rubbish from the venue.


Also available to hire are , crockery, stainless steel cutlery, tables, chairs and table cloths


Based in West Sussex and covering Sussex and Hampshire Reggie's offer party bars and hog roast catering services for any event, Corporate Events, Weddings, Festivals, Hospitality Events, Parties or any type of event where you want an atmospheric focal point.


HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. 

It's a Wrap !!

HW Marketing UK, a Chichester Web Design company are delighted to announce the launch of a new website for Winslow Engineering of Bosham.

In a fast moving consumer goods environment, Winslow Engineering knows how important it is for you to keep a packaging line in good order and working when it should.

Winslow Engineering are an independent, packaging system electronic engineering services company that  will provide you with a fast solution to all your automated packaging system technical problems.

Winslow Engineering have been providing a professional engineering service  to the food packaging industry for many years.

Based in West Sussex, they have a wealth of experience of many brands of packaging line systems, including flow wrappers and thermal transfer coders.

They have have experience of GMP guidelines (Good Manufacturing Practice) and FMCG (Fast Moving Consumer Goods)

Repair and maintenance of packaging, coding and labelling equipment is a vital, mission-critical element of a packaging production line in a fast moving consumer goods environment. Automated packaging systems are designed for either stand-alone operation or straightforward and seamless integration into a factory IT infrastructure to deliver peak performance, so it requires a high degree of  technical engineering capability.

Winslow Engineering's ability to respond quickly to problematic situations has built their reputation as a reliable resource in the packaging industry.

HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK. Neil is also a trained Life Coach

Your website needs urgent SEO

If you own a small business with a website, or if you are planning to set up a website, you might not yet realise how difficult it is to actually get traffic to your site.

Many small businesses naively enter the web assuming that they will miraculously end up on search engines. All of them quickly find out that isn't the case.

To get on those engines, you have to go through a process called search engine optimization (SEO).

For years now, there have been tons of people researching just how SEO works and how they could use it to their advantage. If you want your business to pick up, you have to do the same.

The easiest way to do this when you're just starting out is to hire someone to help you with SEO.

This won't cost you a lot of money, and it will help you get an insight on just how the internet actually works, and it will be valuable knowledge that you can take forward; perhaps quite soon you won’t need to pay at all because you’ll also be an expert.

Techniques for search engine marketing change all the time, so much so that it literally takes full time attention for anyone to understand everything out there. Seeing that you probably don't have that kind of time, hiring someone that does SEO for a living would be quite logical. You can really benefit from their experience.

One of the first things that you will do with your SEO consultant is to determine who your target audience is and how they operate the internet. One integral part of this process is keyword research.

During that time, you will work out what words people are using to find your site and others like it. That way you can put those words on your site and in your marketing material, providing associations with you and the words. You will also use these keywords with the inbound links you put for your site on other sites so people click on them and already know what to expect from your services. 

However, you should be aware that keywords are not the be all and end all as most amateur web builders think. The search engines use over 200 different scoring pointers to determine the ranking of your site; you need to get a lot of these right to be page 1 for your industry. Of course if you are a local business, you are competing against a smaller market, and so your chances are better, and the SEO is slightly easier, but just as finely balanced.

Don’t be fooled into thinking you are successful at SEO if you are on Page 1 for your own particular web address (URL). A URL is unique so it’s hardly surprising ! (However, that does raise another point that could fill a whole day’s seminar, choosing a good URL !)

If you are planning on building your own website because it’s FREE. Think again. A website designer will be able to optimize your site right from the start. The chances are you won’t be able to without lots of research.

Your SEO expert will show you that SEO is not just about what is on your website, but also how you put the word out about your website. It’s not all technical, and it can be a lot of fun, especially if you are a budding author !.

As your traffic begins to improve, you and your SEO chap will be able to monitor where you're getting the most success so you can direct your search engine marketing down that route. The consultant will draft monthly reports for you so you can see just what is happening with your website. It may take some time for things to pick up initially, but after a few months of work, you should see a great deal of benefits for your small business. 


HW Marketing UK are the Chichester Web Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £200. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK. Neil is also a trained Life Coach