Ireland's Leading Marketing Expert Employs HW Marketing UK

HW Marketing UK are extremely proud to announce our association with 'How To Market' guru Jon McCulloch. 


Jon is one of the leading marketing experts in the UK and Ireland. He is the only European based Marketing expert to have cracked the US market and is highly in demand on both sides of the pond.


Jon has chosen us to help him with a special long term project that will see us producing websites and bespoke SEO. It's clear that Jon has realised the here at HW Marketing, we don't just 'Do' websites. We are a rare creature - a web design and development agency that understands marketing and websites 'work'. We don't just build a web presence, we build a member of staff that works as hard as you do.


How To Market is the first site we have produced for Jon. 

Jon McCulloch is very much in demand. As well as the regular clients he has in the US, Ireland and the UK, most of whom have been working with Jon for several years, he has his own projects and a waiting list of new clients.

Jon’s project fees start at £10,000 and are frequently much more. He is regarded as one of the leading marketers and copywriters in the US, UK and Ireland.

You can also hire Jon for a day's consulting at your office for £5997 plus hotel and travel... and there’s a full guarantee. In Jon’s own words;

      “....You'll love it... and want to do all the work yourself; You'll love it... and want me to do the work for you (in which case you'll get the day for free); You'll hate it... in which case I'll give you a full refund (less expenses if I've come to you... because I ain't paying to spend a day with you, to be sure).”

You can also get a full on line-by-line video-critique of your ad, sales letter, postcard or other marketing materials. This is probably the best value package Jon offers  at just £297 because while you might not get Jon "one on one", the time he'll spend and the detail he'll go into make this one of the most challenging things his does.


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Yummy Treatz Speciality and Creative Cakes New Website

HW Marketing are pleased to announce the launch of their latest brochure site, ww.yummytreatzcakes.co.uk


Whatever the occasion let Yummy Treatz provide you with the delicious cake to go with it!!

They hand bake home made cupcakes, cake pops, all types of celebration cakes, including stunning wedding cakes, birthday cakes, christening cakes. All are exclusively  made to order so that you get exactly what you want.

Their cakes will not only look like an elaborate piece  of art but taste just as heavenly.  Your celebration starts when they deliver the cake with their exclusive 'Wow' factor !!!

So, whether you want 100 cupcakes for a celebration or a speciality cake for pure indulgence, call Ellie to discuss your dream cake!!

07725 126984 or 01202 574787
ellie@yummytreatzcakes.co.uk



HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Use The Odd man Out To Create Bigger Profits

One of the easiest ways to increase your bottom line exponentially, is to increase the value of every sale you make. Here is a secret tip to increasing the value of every sale, without increasing your prices.

Let's say you have two products to sell. Doesn't matter what they are, just that one is a lower value than the other.

Let's say you run a beauty spa. You might have two products like this;

1. Hand and Foot Massage:  £30
2. Hand and Foot Massage and Aromatherapy Massage :  £100

So you give your clients two choices, and your sales, research shows, says you'll get a fairly consistent split, let's say for example that you are getting a 50/50 split.

If you introduce ANOTHER third choice in the middle, and make it the same or very closely priced to your second item; research shows that something quite amazing happens.

1. Hand and Foot Massage:  £30
3. Aromatherapy Massage: £100
2. Hand and Foot Massage and Aromatherapy Massage :  £100

Now, no one ever buys the 'Odd Man Out' in the middle, and research shows that the introduction of this 'Odd Man Out' massively polarises the buying pattern in favour of the highest price product which previously was split down the middle with your lower priced product. The theory is that most buyers now focus on the choice between the second and third offerings and dismiss the first altogether. You have miraculously highlighted the VALUE of the higher priced product.

You may get a 30/70 split or even better in favour of the higher priced item.  Work out for yourself what that is going to do to your bottom line. 

With a little imagination, you can apply this to any business, product or service.


HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Ring Fence Your Clients

Here’s a scary statistic

A full 68% of the people who leave your business and stop buying from you do so just because you don’t talk to them anymore.


You don’t write, you don’t phone... so they drift off into another’s arms... and take your profits along with them.


If you are serious about your business, it is ESSENTIAL that you implement a strategy for keeping your customers and clients so that they continue spending money with you year in, year out.


Nowadays, we have an almost ‘Too Good To Be True’ method of keeping in touch with our best clients. It’s called E-MAIL.


If before the age of the internet you’d offered a system to a business in which they could keep in touch with their clients instantly (or prospects for that matter), get instant feedback, instant action and all of this ABSOLUTELY FREE; then you’d have been laughed off the premises.

EMAIL allows you to do this. Used properly, it’s a goldmine.


You can reach all of your existing customers, and keep your services or products in the forefront of their minds all year round. Yes, people are fed up with ‘spam’; but they are not fed up with interesting e-mails from people or businesses with which they have a relationship.
Keep it simple, don’t make a sales pitch, just inform, give useful interesting information, point them at your website for more information. Then Sign Off.


Do it just once a week at the most.


At some point that customer is going to make a decision to buy that service or product again. If you’ve been communicating with them and maintained the relationship, where do you think they are going to go; probably even regardless of price ?


Remember: your business has already ‘paid’ to get that customer. One way or another you ‘buy’ each new customer, whether with advertising, trade shows, direct mail, telephone calls etc.
And everyone you let leave, means you’ve got to spend money to replace them.


Ring fence in your best customers with e-mail.

HW Marketing UK can help you set up your e-mail campaigns, autoresponder software, email templates and handle your mailing lists, help you build a mailing list and advise on all aspects of email marketing. We do NOT condone SPAM in anyway, and would encourage you to feel the same way. SPAM is BAD marketing.

If you would like help with setting up your email communications please call 01243 573615 or (Mobile) 07767 304509 or visit the website www.hwmarketing.co.uk/email-power

and use the form to request more information.

We don’t charge for chatting.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

Another New Site launches - Making it special

HW Marketing Uk are pleased to announce another site goes live today, Simon Margetson Sussex Wedding Photos 


Your wedding is one of the few times that you will have so many people that mean so much to you in one place at the same time.


You deserve unique wedding photos, something to bring memories back for all the years to come. You need a wedding photographer who will capture the best moments, a wedding photographer who understands your personality and the style of  wedding you are organising. 


Simon Margetson is the answer. 


www.sussex-wedding-photos.co.uk


Using a reportage style, Simon not only does those well loved traditional formal shots, but he watches and records your wedding day as it unfolds.

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

New Website Launch

 HW Marketing UK are pleased to announce the launch of a new website for Ecoteric Systems Water Testing. 

Water quality from private supplies is highly variable and when poor, can cause significant health problems.Private or mains supply, Ecoteric Systems water quality testing service, to laboratory standards, will provide you with peace of mind, trust and confidence.

The most important thing you can do is to know your supply and look after it.

An Ecoteric Systems water testing service will provide you with the information you need from the outset to start this process.

If you or your visitors, or your customers (if you manufacture foodstuffs using a private supply) are using a contaminated supply, there may be health and legal issues to overcome.

Ecoteric Systems bespoke water testing service examines all indicators of how 'healthy' your water supply is, including tests for water diseases, so you can gain confidence or take measures to improve your water quality.

www.ecotericwatertesting.co.uk

HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.

5 Ways To Make Your Website Work For You

www.hwmarketing.co.uk/about-us

1)   A website should not be static

If you cannot update your website, it is time to throw it out and get something you can update. Your website is a tool and if you cannot update it then your tool is broken! Businesses cannot afford to sit on the side and not talk to their customers, you need to get yourself out into the discussion and your website is a great starting point.

2)         Give important people in your business access to writing content for your website!

The knowledge and expertise of your business is in you and the people within your organisation, no matter how small. Why not speak more to your customers? Write up case studies, write news pages or write a blog, send out newsletters or publish articles. All great ways to get more information about your company out there and, if you delegate this to employees, it  gives them a feeling of commitment and responsiblity to talk about your company.

3)         Give your customers easy ways to contact you, write about you and show how they feel about you.

Your heart rate may increase at the thought of letting your customers speak out about you or your product on your actual website, but the truth is without that information and discussion you are missing a valuable way to improve. Possible ways to get more feedback from your audience are company or product blogs, forums, contact forms, and social media such as Facebook and Twitter

4)         Find out where your customers and prospects hang out online, and go hang out there too.

In order to help move discussions to your website, and therefore get your service or product in front of visitors, think about where your potential customers are hanging out online. Perhaps it is on websites such as Linkedin, or forums connected to your product or services, networking groups or Facebook and Twitter. Whereever it maybe, contributing to a discussion in those places and linking back to your website could help make useful new connections.

5)         If you are not sure where to start, get some help from me.

It can be a daunting task just to think about new concepts, but that doesn’t mean you shouldn’t act as soon as possible. The first steps can be the most difficult, but after you have the right tools and the direction, you will be on the path to having a website that serves your organisation better. Visit www.hwmarketing.co.uk/about-us or call 01243 573615 to find out how I can help your business get business and improve your bottom line.




HW Marketing UK are the Affordable Website Design Company of choice for Small or Startup Businesses in the area. Easily understandable pricing packages start at £250. The Company was established in 2009 by Neil Holley-Williams who worked for 25 years as a Freelance Consultant for IBM, Skandia Life, Invesco Perpetual and Carnival UK.